BOOKXCESS embarked on the CSR campaign in a bid to make books widely accessible to the underprivileged alongside three non-governmental organisations (NGOs). The five-month-long book drive was held within their retail stores, where patrons of BookXcess were able to come together and purchase books for the recipients.
On World Book Day, BookXcess – Malaysia’s leading alternative bookstore – donated a total of 13,000 books to the underprivileged communities as part of their Corporate Social Responsibility (CSR) campaign, Red Readerhood.
The 13,000 books were equally donated to Red Readerhood’s collaborating NGOs, which includes The Book Effect – a project under Friends to Mankind, NGOhub – an award-winning humanitarian organisation established by its Malaysian founder, Raj Ridvan Singh, and Buku Jalanan Chow Kit – an organisation that helps underprivileged children to escape the cycle of poverty in the Chow Kit area.
“In the spirit of World Book Day and in line with our ongoing mission to make books and knowledge accessible to all, we embarked on this campaign with the objective to assist various communities in growing the future generation of readers. We are privileged to be able to collaborate with our partners for this campaign and look forward to working with more NGOs in the future. We hope our contribution will insinuate hope within the hearts and minds of the recipients and help build a new generation of intellectuals who will grow together as a better nation and society in the future,” said Andrew Yap, Co-Founder of BookXcess Sdn Bhd.
Throughout the Red Readerhood campaign, BookXcess joined hands with its customers by matching each donation made by the public in-store to meet the 13,000-book goal. For more information and updates on BookXcess and its Red Readerhood programme, please visit https://www.bookxcess.com/. – The Vibes, June 1, 2021
