[PHOTOS] Going online a salvation for Chinese prayer shop owner
Fearing ‘damnation’ from MCO 2.0, shift to e-commerce helps Jacky Hoi rake in higher revenues in time for Qing Ming Festival
Updated 3 years ago · Published on 04 Apr 2021 12:00PM
Workers at Jacky Hoi’s Chinese prayer paraphernalia shop in Rawang. Their employers’ astute decision to exploit the e-commerce boom in the face of Covid-19 restrictions has managed to keep the business thriving. – SADIQ ASYRAF/The Vibes pic, April 4, 2021
by Sadiq Asyraf
RAWANG – Jacky Hoi expected a decline in business at his shop selling Chinese prayer paraphernalia when the second movement control order was imposed.
To counter that he turned to online shopping platforms, putting up his goods for sale there. With that, he saw higher sales and revenue. The Vibes caught up with him at his shop here amid preparations for the Qing Ming Festival.
The Vibes’ SADIQ ASYRAF captured how Hoi’s brick and mortar business is benefitting from online sales. – The Vibes, April 4, 2021
Jacky Hoi’s workers at his Chinese prayer shop preparing items traditionally used for offerings during the Qing Ming Festival. – SADIQ ASYRAF/The Vibes pic, April 4, 2021Qing Ming staples come in the form of paper money and goods, all of which are stocked by Hoi’s business. – SADIQ ASYRAF/The Vibes pic, April 4, 2021Traditional paper mansions are still popular, while Hoi’s business also sells modern designs which have cropped up over the years. – SADIQ ASYRAF/The Vibes pic, April 4, 2021“Hell bank notes” come in many denominations. – SADIQ ASYRAF/The Vibes pic, April 4, 2021Hoi showing off a paper “private jet”, should the living want to offer one for their departed loved ones.– SADIQ ASYRAF/The Vibes pic, April 4, 2021A paper car with an auspicious number plate is always welcome. – SADIQ ASYRAF/The Vibes pic, April 4, 2021The shift towards e-commerce has Hoi advertising his goods online, while monitoring orders and deliveries. – SADIQ ASYRAF/The Vibes pic, April 4, 2021
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