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World Vision Malaysia’s 30-Hour Famine celebrates strength and tenacity

Funds raised will support WVM’s community development work in India, Lebanon, Mongolia and Vietnam, as well as local efforts

Updated 5 years ago · Published on 09 Aug 2021 2:15PM

World Vision Malaysia’s 30-Hour Famine celebrates strength and tenacity
Singer-songwriter Eric Chou, WVM campaign’s 2021 Ambassador. – Pic courtesy of WVM, August 9, 2021

THE past year has been one of survival for many.  Survival from the pandemic, from mental and physical illness, abuse, job losses and the list goes on.

Among those who had to face the worst, many showed their best and they have emerged triumphant to share their tales to encourage others. Several of them came forward to share their story at World Vision Malaysia’s (WVM) 30-Hour Famine Online Celebration yesterday. Among them were a cancer survivor, a flight attendant who overcame her job loss, and a creative director who battled with depression and panic disorder.

The Online Celebration was to wrap up WVM’s annual advocacy and fundraising campaign, the 30-Hour Famine, and was broadcasted live across the NGO’s social media platforms. Singer-songwriter Eric Chou, who is the campaign’s 2021 Ambassador, and a host of local personalities also graced the event.

“Over the past year and more, we have all experienced challenges and losses. Some of us have gained a new perspective on life while some of us, especially the most vulnerable, are still trying to find our footing. It is important that we stay positive, optimistic and are always on the lookout for ways to help one another.

“It’s been a privilege to be the 30-Hour Famine Ambassador for two years. I’m thankful for the opportunity and hope to continue doing my part. Let’s continue to Fight for the Better so that the world can be a kinder, more compassionate and beautiful place for us all!” said Eric, who was also the campaign’s Ambassador last year.

WVM CEO Daniel Boey. – Pic courtesy of WVM
WVM CEO Daniel Boey. – Pic courtesy of WVM

Sharing Eric’s sentiments is Daniel Boey, the Chief Executive Officer of WVM. “For more than two decades the 30-Hour Famine has been about raising funds for the marginalised and impoverished, and highlighting issues related to hunger and poverty. While we are still doing that, we wanted to sing to a different tune this year.”

Elaborated Boey: “We wanted the 30-Hour Famine to be a celebration this year because 2021 has been a difficult year for many. We wanted to celebrate the survivors among us – their resolve, determination and tenacity. We also want to celebrate the strength of our unity. I am proud of all of our participants who chose to look beyond themselves and help those who are in dire need.”

To date, the campaign has raised close to RM330,000 of the RM1 million target, with participation from approximately 3,500.

Funds raised will support World Vison’s community development work in India, Lebanon, Mongolia and Vietnam by providing children and families with Health & Nutrition, Water, Sanitation & Hygiene (WASH) and Livelihood assistance.

Closer to home, beneficiaries include World Vision Malaysia’s community development work in Sabah as well as projects that support vulnerable children and families in Malaysia through SUKA Society and ElShaddai Centre Berhad.

Donations to World Vision Malaysia’s 30-Hour Famine can still be made via their website: 30hourfamine.my.

The 30-Hour Famine’s founding partner is Sin Chew Daily, media partners are MY, MELODY, GOXUAN while its online media partner is XUAN. The principal sponsors are Acer Malaysia, HELP University and SEIKO, and major sponsor is Hock Moon Hiong Foods Sdn Bhd. Beacon Hospital and Fonfood Industries Sdn Bhd are also sponsors. – The Vibes, August 9, 2021

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