SHAPEWEAR has faced a lot of criticism especially when it comes to body positivity with campaign messages gravitating more towards how to love yourself in your own skin.
Nevertheless, we do see sales and promotions of waist trainers shooting through the roof. This is because the idea of body image and self-esteem is very much a personal matter.
But it is indeed more fluid to trade between sweatpants and formality today where however one decides to fashion, it is for his/her own benefit.
Aside from the big international labels, many local brands, even celebrities and influencers, have now come up with their own line of shapewear products to cater to the demands of consumers.
Wonder Suit by Jovian is the latest to have introduced its own corset to cater to the demand of the market.
This is the first garment design to come from the newly launched intimate wear brand.
What’s interesting is that one of the key points focuses on how shapewear can help in posture support and ultimately how it can positively affect your confidence.
Waist trainers (and other posture-supporting garments) apply compression to your midsection, which helps you to keep your back straighter.
“The advantage of the Wonder Suit corset is the incomparable comfort you get because you do not have to worry about getting rashes or it leaving a mark on your skin, which most other corsets do,” shared designer and entrepreneur Datuk Jovian Mandagie.
Made of premium quality materials that are cooling to the skin, the corset also incorporates three rows of adjustable hooks for an ultra-secure fit and six flexible bone panels in the waistband that help to achieve better posture.
“We spend a lot of time (up to six months behind the R&D) to make sure our product addresses the existing customer needs and pain points.
“Our shape memory corset is also the first to have waist compression resistance.
“It can adapt to your body shape offering benefits such as better blood circulation and reducing back pain and relieving fatigue," said Jovian. He has been using the corset himself for a month and can see the difference in his body.
"While we are introducing this new collection, we are also working with five famous Malaysian stars to be the faces of Wonder Suit, namely Ifa Raziah, Ning Baizura, Rozita Che Wan, Sherry Al Hadad and Dolla.”
How do I start incorporating posture-supporting garments into my lifestyle?
During your exercises: The gym is a great place to start if you are new to waist training because not only are you able to maintain posture control, you sweat harder which means you will get the most out of your workout.
While in the office: Waist trainers designed for everyday use can be a staple part of your work wardrobe, whether you’re behind a desk or on the move. They will pull in your tummy and support your posture, making you look immediately more confident – not to mention making your clothes look more flattering on your figure.
Even at home: While dressing down in casual wear, you can also benefit from waist training. Recommendations have noted go wear waist trainers for up to eight hours a day for the best results but this is entirely up to the individual. – The Vibes, August 25, 2022
