Sports & Fitness

German editor sacked over fake AI ‘interview’ with Michael Schumacher

Media group apologises to former F1 champion’s family for ‘tasteless and misleading article’

Updated 3 years ago · Published on 22 Apr 2023 11:42AM

German editor sacked over fake AI ‘interview’ with Michael Schumacher
Former Formula 1 world champion Michael Schumacher has lived in complete seclusion since obtaining a major brain injury after a skiing accident in 2013. – AFP pic, April 22, 2023

BERLIN – The editor-in-chief of the German tabloid magazine that published a fake AI-generated interview with the former Formula 1 world champion Michael Schumacher was dismissed yesterday by the Funke media group, reported German news agency dpa.

Funke, which publishes the magazine, also offered an apology to the Schumacher family.

“This tasteless and misleading article should never have appeared. It in no way corresponds to the standards of journalism that we – and our readers – expect from a publisher like Funke,” said Bianca Pohlmann, managing director of Funke magazines.

Anne Hoffmann, the top editor at Die Aktuelle magazine, was “relieved of her duties as of today,” a Funke statement said. She has overseen the magazine’s journalism since 2009.

The story published this week in Die Aktuelle caused a stir in the German media world and a debate about the perils of artificial intelligence.

The front page of the magazine was a photo of Schumacher, with the headline: “Michael Schumacher: The first interview!”

A smaller headline below read: “It sounds deceptively real.”

Inside the magazine, it became clear that the tabloid was writing about a fake interview generated by a website that used AI tools.

Most fans would know that claims of an interview were entirely fabricated, as Schumacher has lived in complete seclusion since obtaining a major brain injury after a skiing accident in 2013. The accident left him with severe long-lasting health effects. He has not been seen in public since the accident.

The “interview” misleadingly suggested that Schumacher, 54, had revealed details of his recovery. – Bernama, April 22, 2023

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