KUALA LUMPUR – Sime Darby Property Bhd’s annual Spotlight 8 Campaign recorded a total sales booking with an accumulated gross development value (GDV) of RM1.83 billion.
In a statement today, it said newly launched products with a combined GDV of RM1.4 billion contributed the most to the successful campaign held from August 28, 2021 to January 8, 2022, garnering a 81% take-up of the total sales booking.
It said this was followed by the company’s existing stocks with a GDV of RM400 million, raking in a 19% take-up of the overall sales booking.
Group managing director Datuk Azmir Merican Azmi Merican said Sime Darby Property products at each township were designed with versatile space, accessibility, and sustainable features in mind to meet the demands of homebuyers with different needs and priorities.
“We also leveraged on our digital platforms to strategically market our products and offer customers convenience to complete transactions online.
“These were the key factors in the Spotlight 8 Campaign’s success, encouraging us to continue offering the market more exciting products this year,” he added. – Bernama, January 30, 2022
