CONTINUING their commitment to do good for the planet, Unilever’s eco-friendly beauty brand, Love Beauty and Planet has launched a sustainability campaign in partnership with Watsons Malaysia. The campaign, which is in conjunction with Earth Month in April aims to educate consumers about the impact of plastic waste and to encourage them to play their part in making the planet a better place.
According to a report analysis by World Wildlife Foundation (WWF), Malaysians are Asia’s largest consumer of plastic. Single-use plastic remains to be one of the biggest culprits that contributes to the problem especially if it is not disposed properly. The wrongful disposal of single-use plastic has caused our wildlife to be impacted – our beloved animals are harmed from accidental consumption of plastic and polluting our ocean waters and reefs.
“The mismanagement of plastic will continue to impact the planet if we do not take swift action to make a change. This is a wake up call for Malaysians to take action and start reducing the usage of plastic as an effort to do good for the environment. We, Love Beauty and Planet, want to take a more proactive role for a more sustainable future. We will be kicking off several initiatives with our trusted retail partner, Watsons, both online and in-store.
"We understand that it is not possible for both consumers and organisations to change habits overnight, but one small action can make a big change over time. With that, Love Beauty and Planet hopes to inspire the public to adopt simple and easy sustainable habits, or as we call it, ‘small acts of love’ that will make a difference to our planet,” said Rachel Sak, Brand Manager, Love Beauty and Planet, Unilever (Malaysia) Holdings Sdn Bhd.
“As the leading health and beauty retailer, Watsons Malaysia has pledged to reduce plastic waste as part of our long-term commitment towards sustainability. We are thrilled to be able to partner Love Beauty and Planet, who shares the same values as we do when it comes to our environment. We hope that through this campaign, we can make a difference for the planet by encouraging consumers to adopt an environmentally friendly lifestyle,” shared Caryn Loh, Managing Director, Watsons Malaysia.
Be an Eco-Warrior
Education is the first step to encouraging more Malaysians to take active part in loving their planet. However, awareness in reducing waste through recycling is still low among Malaysians. As part of Love Beauty and Planet’s sustainability initiative, the brand has created an interactive mobile game that aims to educate the public about recycling. The game offers Malaysians a chance to be an eco-warrior virtually, by earning points through collection of recyclable bottles that appear on screen, while avoiding our marine friends to save them from this plastic waste.
With every successful gameplay, consumers can earn an exclusive voucher that is valid to be used on any Love Beauty and Planet’s products on Watsons’s stores, website, or in-app purchases.
To play the game, consumers can visit https://www.lovebeautyandplanet.my.
Recycle and Be Rewarded
A report by Solid Waste Management and Public Cleansing Corporation (SWCorp) Malaysia indicated a low recycling rate of 30% in Malaysia last year. This showcases the need to take action and make a difference for the planet. With that, Love Beauty and Planet is collaborating with Watsons to place recycling bins in twenty (20) Watsons retail stores within the Klang Valley as their efforts to encourage more consumers to recycle more conveniently. Consumers can visit the participating Watsons stores from April 12 to May 31 to drop off any used plastic bottles to be recycled. All the collected plastic bottles will then be sent to a local plastic management company where it will be given a second life as part of Love Beauty and Planet’s commitment to reducing plastic waste.
As a reward for doing their part for the planet, consumers are entitled to a reward voucher from Love Beauty and Planet to be used at Watsons.
Details on how to participate below or you can visit Love Beauty and Planet’s Facebook page for more information.
Beauty That Does Not Compromise
For Love Beauty and Planet, showing love to the planet does not just stop with its sustainable initiatives but with its products too. The brand is committed to offering products that would take care of both people and the planet. We want to show that you can be kind to the earth while still catering to your beauty needs.
“Love Beauty and Planet is a beauty brand that believes that looking good and doing good should go hand-in-hand. The brand gives careful attention to every step of its production chain. Housed in vibrantly packaged bottles made from 100% recycled plastic and is 100% recyclable (except for its caps), the ingredients are vegan, sustainably sourced and is formulated with no nasties – this means no silicone, parabens, dye, and sulfate cleansers so you can enjoy your beauty care regime guilt-free,” said Nuning Wahyuningsih, Senior Marketing Manager and Head of Personal Care Category, Unilever (Malaysia) Holdings Sdn. Bhd.
Love, Beauty and Planet offers different variants ranging from shampoo, conditioner, body wash and body lotion for different skin goals and is available for purchase exclusively at Watsons in-store, online and in-app. – The Vibes, April 28, 2021
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