TONY Fernandes has taken Facebook to task for allowing a deepfake video of him to go viral.
The Capital A Bhd chief executive officer said he was a big fan of social media and it had brought the world closer and was a veritable source of information,
However, he noted that not enough was being done outside of the United States concerning content moderation to “better detect and deter the spread of false information”.
In a social media post, Fernandes said the public expected more from a company that claimed to connect the world and build communities.
Fernandes said social media had made companies better, including AirAsia, through transparency and solving people’s problems.
“As a CEO, I am able to interact with huge amounts of people. I get a tremendous number of ideas and feedback, and there is a lot of enjoyable content on various platforms.
“But they need to be responsible and stop monetising harmful content,” he said in the post.
Deepfakes videos are fake videos created using digital software, machine learning and face swapping.
They are computer-created artificial videos in which images are combined to create new footage that depicts events, statements or action that never actually happened. The results can be quite convincing.
Deepfake videos refer to videos created by leveraging technologies such as artificial intelligence and machine learning to imitate the likeness of a real person, including by convincingly imitating the person’s voice and appearance.
In recent times, such videos have gained notoriety as they were used for purposes such as perpetuating scams, spreading disinformation, and producing fake pornographic videos without the consent of the person featured. – May 24, 2024.
