TENAGA Nasional Berhad (TNB) has secured the prestigious Brand of the Year 2025–2026 award at the World Branding Awards in Osaka, reaffirming the utility’s sustained commitment to strengthening its brand presence amid a rapidly evolving energy landscape.
The accolade, conferred by the London-based World Branding Forum (WBF), represents the organisation’s highest global recognition. TNB was the only Malaysian energy-sector brand to receive the honour this year. It has previously won the same award in 2014, 2018, 2019 and 2021.
WBF, a non-profit entity focused on advancing global branding standards, recognised fewer than 100 winners from 1,092 nominated brands worldwide. This year’s edition involved more than 91,000 consumers across 66 countries, with winners assessed through brand evaluation, consumer market research and public voting.
The award underscores the work of TNB’s 35,000-strong workforce serving over 11 million customers nationwide. TNB expressed appreciation to customers and stakeholders for their support as it continues efforts to enhance customer experience and progress towards a more sustainable and reliable energy future.
WBF global chair Richard Rowles said the recognition illustrated the strength of consumer trust, noting that 70 per cent of votes were cast by the public.
“When consumers vote for a brand, it is not merely recognition; it is validation,” he said. “Public voting is the highest form of brand acknowledgement — it turns perception into proof, marketing into meaning, and presence into trust.”
He added that the awards highlight not only achievement but also the sustained effort, vision and emotion underpinning a brand’s evolution. - December 12, 2025
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