KUALA LUMPUR – The National Entrepreneurship Institute (Insken) has established a strategic partnership with more than 90 founders of famous Malaysian products through the Dropship and Agent Business Entrepreneur Programme (DNA)
The programme, launched in September 2021, involved a total of 31 existing product founders and 61 registered product founders as new collaboration partners.
Insken chief executive officer Muhd Firdaus Azharuddin said the DNA programme is aimed at potential entrepreneurs who still want to understand the workings of business in order to reduce the risk of failure.
“Thus the involvement of product founders who offer dropship packages has a significant impact in helping participants cultivate entrepreneurial values.
“As of early August 2022, a total of 3,611 participants have undergone the DNA programme while a total of 2,344 participants have been successfully matched through the DNA Marketplace platform with 31 registered existing product founders,” he said in a statement today.
The programme also benefits founders by allowing them to advertise their products on the DNA Marketplace platform developed by Insken, which will be browsed by prospective dropshippers.
They also get to form partnerships with the Entrepreneur Development and Cooperatives Ministry and Insken.
Among the products involved are Sugarbomb, Das Abdul Global, Zafesha Simply, Shasya Habib and Wany Snack. – Bernama, August 17, 2022
