BASK Bear, the Malaysian innovative coffee disruptor inspired by the basking Malayan sun bear, is spicing up the new year by introducing an exciting combination to its market-leading toasties.
Teaming up with Village Park Nasi Lemak, a top brand of Grab Signatures, Bask Bear now offers its innovative Bask Bear Sambal Toasties by Village Park – a delightfully spicy balance of toasted sandwiches with the popular Village Park Nasi Lemak Sambal.
“We wanted to add some excitement to the new year by incorporating a Malaysian favourite – nasi lemak sambal. Village Park, renowned for having the town's finest nasi lemak, was the obvious choice.
“Coincidentally, Village Park has now made their exceptional sambal available through Jaya Grocer, creating a perfect partnership,” said Bryan Loo, founder and CEO of Loob Holding Sdn Bhd.
He said spicy flavours were gaining popularity across various baked goods and snacks and he expected Bask Bear’s Toasties to chalk up significant growth in 2024.
"Drawing inspiration from Malaysia's flavourful culinary heritage, renowned for our bold and spicy preferences, we recognise that spiciness is not just a trend but an integral part of Malaysian life.
“By infusing this traditional favourite spicy dish into our freshly-toasted bread, we've innovated to create the Village Park Sambal Toasties in collaboration with Grab Signatures. It will be a Toastie range that titillates every Malaysian palate,” he said.
Loo shared that the new partnership with Village Park's sambal flavour perfectly aligns with Bask Bear's strategy of offering a taste of real confidence through a blend of traditional flavours with its popular Toasties.
"Our commitment to innovation is a key ingredient in all of our recipes while our passion for developing new and delicious creations drives us forward,” he said.
In May last year, Jaya Grocer, one of Malaysia's leading supermarket chains known for its wide range of quality fresh ingredients and imported goods, collaborated with Grab Signatures to launch Jaya Grocer Private Labels, a new range of exclusive products with the first being Village Park Nasi Lemak's renowned Sambal Nasi Lemak.
"As a leading mass premium supermarket chain, we want to continue innovating and searching for better ways to delight our customers," said Jaya Grocer CEO Adelene Foo.
"We now look forward to seeing it being a part of Bask Bear's new range of toasties, and we thank Bryan Loo and Loob Holding for the support," she added.
The new Sambal Toasties will be available in all Bask Bear stores via walk-in, takeaway or delivery from January 4 -31, 2024, except 1Utama and Pavilion Elite. - The Vibes, January 9, 2024
