Malaysia

Lee Chong Wei pledges dedication as Sabah’s tourism ambassador   

Former top shuttler addresses concerns by state’s people that he is not East M’sian

Updated 4 years ago · Published on 19 Nov 2021 2:26PM

Lee Chong Wei pledges dedication as Sabah’s tourism ambassador   
Datuk Lee Chong Wei (second from right) says he has received a lot of negative feedback from Sabahans who have questioned his appointment as tourism ambassador for Sabah despite the fact that he is not an East Malaysian. – Bernama pic, November 19, 2021

by Rebecca Chong

KOTA KINABALU – Former world number one shuttler Datuk Lee Chong Wei is set to put in the same hard work and determination as Sabah’s tourism ambassador that he did in his badminton career. 

“I see this as a challenge. I faced challenges during my career, and now that I have retired, I see this as a new job with a new challenge, and I want to get the best results for this too.  

“I have a different character; when I want something done, I will focus until I achieve my target. 

“Right now, my target is to help attract people from all over the world to Sabah,” he said.  

Lee said this last night, during a live session on the Sabah Way Forward Facebook page with Sabah Tourism Board chief executive officer Noredah Othman. 

He also admitted to having received a lot of negative feedback from Sabahans who have questioned his appointment despite the fact that he is not an East Malaysian. 

“Sabah people, please don’t be mad. I know I am not a Sabahan, but my position is the same as all of you. We are all Sabah’s ambassadors; we are all here to promote Sabah as a tourism destination.  

“It is a way of giving back to the country. Sabah is part of Malaysia and I am Malaysian. Maybe after this, I will promote tourism for the whole of Malaysia,” he said.  

Earlier, Noredah explained that Lee was chosen as ambassador to promote Sabah next year for his persona, fame, and influence.  

“Look at the uproar that his appointment has brought; it shows how influential Lee is, and now people in Sabah are paying attention to this, whether or not they have a positive opinion, this is a good thing,” she said.  

From the forum, it is understood that next year, Lee will climb Mount Kinabalu, witness the cultural festivities in Sabah, including the Kaamatan festival and Regatta Lepa, and visit islands in Semporna and wildlife in Sandakan.  

The badminton legend said he was also open to trying local traditional delicacies such as butod (sago worm), bambangan (traditional fruit), bosou (fermented fish), and tuhau (wild ginger). –The Vibes, November 19,  2021

Related News

Opinion / 4d

The Malaysia Agreement 1963: Grievances and expectations in Sabah and Sarawak

Malaysia / 1w

Budget 2027: Sabah, Sarawak to receive RM34.9b in federal allocations next year

Events / 1w

Sarawak and Sabah play key roles in weathering climate change

Malaysia / 2w

Address security concerns and let concert proceed – former Sabah CM

Malaysia / 1mth

A message from our publisher and chairman

Malaysia / 1mth

Sabah leaders condemn priest and nun joke at UMNO PAU

Spotlight

Malaysia

Bersama suspends Nik Nazmi from party activities for three months

Malaysia

‘We have better things to do than orchestrate khalwat raids’ - Amirudin

Malaysia

Social media posts ‘emerge’- defending Ismail after Tuanku Muhriz’s public rebuke

World

Trump’s Muhammad joke about Iran presidency falls flat at Georgia rally

Health

Haze can cause life-threatening lung inflammation in cats and dogs, vet warns

World

Australia detects deadly H5N1 bird flu on Macquarie Island, threatening elephant seals

Malaysia

Agong warns against using social media to spread hatred, insult others

Malaysia

Nik Nazmi acknowledges he is the individual detained by JAIS

You may be interested

Malaysia

Thai arrests expose organised networks funneling migrants into Malaysia

Malaysia

Warning: MOF debunks viral poster claiming QR payment charges start on Nov 1

Malaysia

Murdered MCBA officer’s body to be buried in Kelantan as young children told she died of illness

Malaysia

Nik Nazmi acknowledges he is the individual detained by JAIS

Malaysia

Johor bears brunt of haze as nine areas record API readings above 150

Malaysia

Bersama suspends Nik Nazmi from party activities for three months

Malaysia

Drug cases involve 75% of Malaysia’s 90,000 prison inmates - Home Minster

Malaysia

Woman remanded for four days over discovery of headless baby’s body in Terengganu