MALAYSIA’S domestic trade sector recorded total sales of RM1.766 trillion in 2024, marking a 5.5 percent increase from RM1.674 trillion in 2023, according to Domestic Trade and Cost of Living Minister Datuk Armizan Mohd Ali.
Speaking at the launch of the KPDN 2025 Southern Zone Roadshow and the 2025 Buy Malaysian Products Campaign (KBBM) under the “Jom Beli Lokal” theme in Iskandar Puteri today, Armizan said the continued upward momentum signals sustained resilience in the domestic distribution sector and offers greater opportunity for local products to expand their market share.
“This increase in trade sales is a positive momentum. It opens up space to mainstream local products into the wholesale and retail sectors,” he said at the event held at Puteri Harbour Convention Centre.
Also present were Deputy Minister Datuk Dr Fuziah Salleh, Johor Menteri Besar Datuk Onn Hafiz Ghazi, and Johor Investment and Trade Committee Chairman Lee Ting Han.
Johor was selected to kick off the 2025 KPDN Roadshow for the Southern Zone, which will run until 29 June. The 2024 edition of the programme recorded 761,659 visitors. The roadshow will later travel to five other zones—North (Kedah), East (Pahang), Central (Selangor), Sabah, and Sarawak—featuring consumer awareness campaigns, local product showcases, and exhibitions by various government agencies.
Armizan described the 2025 KBBM campaign as a strategic tool to bolster domestic economic growth and assist micro, small, and medium enterprises (MSMEs) in expanding their reach both locally and abroad.
“This campaign is a platform to showcase the quality of local products as the preferred choice, while also reducing reliance on imported goods,” he said.
KPDN recorded over RM347 million in sales through the KBBM campaign during 2023 and 2024, involving nearly 700,000 stock-keeping units (SKUs) across three major e-commerce platforms: TikTok, Shopee, and Lazada.
Armizan also emphasised that the campaign’s rollout is being coordinated on a national scale with cross-sector collaboration involving government ministries, agencies, private entities, and civil society organisations.
At the ministry level, he noted that strategic partnerships with the retail industry and e-commerce platforms will be further enhanced under the “Local to Global Retail” initiative, aimed at boosting the international presence of Malaysian products.
“‘Jom Beli Lokal’ is more than just an awareness drive; it is a long-term policy framework to strengthen the country’s economic security.
“This is not solely a ministry initiative. If domestic trade sales have reached RM1.766 trillion, then we want to ensure that more local products are taking up space in that market,” he added. - June 27, 2025
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