KUALA LUMPUR – CIMB Bank Bhd has accelerated the availability of the bank’s suite of products for purchase via digital channels to better support customers’ banking product needs, in line with the accelerated adoption of digital banking services driven by the pandemic.
CIMB Group Consumer Banking chief executive officer Samir Gupta said the availability of these products significantly reduces the need for customers to visit the bank’s branches, while providing a fast and seamless process for customers to purchase banking products.
He said CIMB has seen encouraging growth in digital adoption by customers, as online sales of its e-Gold grew by nearly 1200%, while online sales of investment products grew by over 571 per cent year-on-year (y-o-y) as at September 2020.
"In the current environment, we have seen a major trend of customers looking for more ways to save and invest online, and as such, we want to better support their needs," he said in a statement today.
Samir said customers can now apply online for a wide range of CIMB products, including remittance, unit trust investments, motor insurance, bank accounts, credit cards, Cash Plus Personal Loans, time deposit placements, travel currency and e-Gold Investment Account (eGIA), to name a few.
“Customer-centricity is a strategic focus under our Forward23+ strategy. In line with this, CIMB aims to constantly enhance our digital banking experience, which has become the primary banking experience for many people.
"We look forward to introducing more digital solutions to make banking even more seamless and secure, complementing today’s mobile-first customer lifestyle,” he said.
CIMB has implemented various initiatives to rapidly expand its digital offerings.
In August, the bank announced the availability of its Secure Home insurance and selected SOMPO Motor and other general insurance products distributed by CIMB for purchase digitally.
Additionally, customers looking to invest in gold can open the e-GIA, which allows them to buy or sell gold anytime via CIMB Clicks, while CIMB’s remittance product, SpeedSend, provides preferential live rates in a single-view within CIMB Clicks for customers’ convenience.
In July, CIMB announced its online-to-branch bank account opening for individual banking customers, which enables them to open a current or savings account by submitting their applications online. – Bernama, November 10, 2020
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