KUALA LUMPUR – Our music consumption pattern was among the changes in the unprecedented year that is 2020. Fortunately, despites these uncertain times, music remains a constant.
Sharing big data about Malaysians’ music streaming, karaoke singing, live watching, as well as their music tastes under the new normal, Joox has unveiled its 2020 music annual review in Malaysia.
As people spend more time staying at home with reduced social activities, Joox observed that 5pm daily is still the peak hour for people to listen to music which is likely due to people needing a leisure hour after a day of studying or hard work. Other interesting music habits include:
- Joox users in Malaysia listened to around 20 songs a day on average
- The most streaming times are on Friday and Saturday, with Malaysians being accompanied by Joox’s music and entertainment featured during the ‘stay at home’ period
- The total streaming time by Joox users in Malaysia is equivalent to watching all entries in a superhero film series 1.2 million times
Top 10 most streamed songs (in no particular order):
- Sakit – Zynakal
- Sakit – ACHEY
- Dance Monkey – Tones and I
- Memories – Maroon 5
- Sumpah – Naim Daniel
- Peluang Kedua – Nabila Razali
- Hutang – Floor 88
- Sumpah – Aina Abdul
- Stuck with U – Ariana Grande, Justin Bieber
- How You Like That – BLACKPINK
Apart from the top streamed songs, here is the list of the ‘Most Streamed International Artists’, ‘Most Streamed Local Artists’ and ‘Most Streamed K-Pop Artists’ this year.
Top international artists:
- Top 1: Alan Walker
- Top 2: Andmesh Kamaleng
- Top 3: Ali Gatie
Top local artists:
- Top 1: Dato' Sri Siti Nurhaliza
- Top 2: Naim Daniel
- Top 3: Ukays
Top K-pop artists:
- Top 1: BTS
- Top 2: BLACKPINK
- Top 3: TWICE
Number of uploaded karaoke singing, and live broadcasting shows soar
Joox also observed that more users have engaged in the karaoke function during the stay-at-home period, with over 880,000 karaoke songs having been uploaded to Joox over the past year.
Among the top five most sung songs, three of them are also the most streamed ones.
- Top 1: Peluang Kedua – Nabila Razali
- Top 2: Sakit – Zynakal YonnyBoii
- Top 3: Cinta Sejati – Bunga Citra Lestari
- Top 4: Hanya Rindu – Andmesh Kamaleng
- Top 5: Sumpah – Naim Daniel
In addition to the karaoke feature, Joox has prepared many concerts and programmes throughout the year for users to watch during their staycations. With nearly 473 music live shows, Joox has brought many wonderful performances.
Joox also found out that Malaysian users love interacting with singers and other karaoke lovers on the platform. In fact, active users on the platform have given out more than 7.4 million likes and 3.4 million comments in one whole year.
A group of loyal listeners also like giving gifts to show their support. Malaysian users have given out gifts worth more than 8.8 million Joox coins this year.
K-Pop content allows users to interact with idols online
Joox users in Malaysia also enjoy watching K-Pop music awards and other live broadcasts. In 2020, Joox has exclusively broadcast a variety of popular music shows, including the 29th Seoul Music Awards (Seoul Music Awards), the popular Korean talent show “I-Land”, and the Mnet Asian Music Awards (Mama), an annual event in the Korean music scene.
Joox also launched its own original K-Pop music live programme “Idol Station” for the first time, allowing K-Pop fans to chat with their beloved Oppas online.
Joox will continue to bring countless music entertainment experiences in 2021 with different types of music events and programmes.
Download Joox mobile or desktop app on both the Apple App Store and Google Play Store, or access the Joox website. – The Vibes, December 21, 2020
