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SHOPPING malls have become activity-centric to offer shoppers numerous options and also to draw more families to spend quality time together.
And one of the country's newest malls, AEON Mall KL Midtown, is a testament to the new shopping concept and experience right in the heart of the Klang Valley.
Its executives shared an insight that a host of activities and learning experiences would be part of its efforts to become more appealing and inviting to shoppers from all walks of life.
Recently, the mall launched the nation's first VS Challenge - an interactive experience for all to enjoy.
The VS Challenge is described as an experiential entertainment concept with games and activities.
It is produced by Bandai Namco Experience Inc. and operated locally by AEON Fantasy Malaysia.
Designed for teenagers, young adults, friends and groups looking for a more active and engaging way to have fun, VS Challenge offers 20 exciting activities that combine interactive gameplay, physical movement, skill-based challenges and friendly competition.
Blending physical movement, technology-enabled play, skill and friendly competition, VS Challenge invites guests to become part of the action.
Among the featured experiences is Beastampede, where players move left and right to avoid a fast-approaching herd of wild animals.
Digital activities such as VS Parkour and VS Kung Fu add technology-driven challenges, while physical and analogue activities including Up&Down and Jump×Jump bring even more variety to the experience.
It is designed to challenge participants through energetic movements, timing and coordination and to boost physical endurance.
The Kuala Lumpur opening marks a milestone for the concept as its first location in Malaysia and second overseas venue after Indonesia.
With its combination of physical and digital activities, VS Challenge offers a fresh entertainment option for teenagers, young adults and groups seeking active, social experiences, said Shimizu Minoru, Managing Director of AEON Fantasy Malaysia Sdn Bhd.
Among those present at the launch were Ito Kanako, Business Strategy General Manager, AEON Fantasy Malaysia; Christine Chan, General Manager, Business Support; and Muhammad Hakmi, General Manager, Operations.
Also in attendance were Yuzuke Minagawa and Chisaki Sakamaki, key management executives at Bandai Namco Experience Inc. - November 10, 2026.
