THE Julius Baer Next Generation Art Prize returns for its second edition, expanding its reach beyond Southeast Asia to include artists in Greater China and India.
The prize is dedicated to artwork in digital mediums and will recognise next-generation art talents in this digital age.
The Julius Baer Next Generation Art Prize invites artists residing in Greater China, India, and Southeast Asia, aged 21 to 40, to submit concept proposals in a specialised digital medium.
hese concepts can range in digital media, such as graphic images, videos, generative art, augmented or virtual reality, or interactive art.
Julius Baer Group Ltd executive board member and Asia Pacific head Jimmy Lee said: ““The rapid development of digital technologies has revolutionised the art landscape, where digital art is fast becoming a prominent medium.
"Asia is our second home market... we are thrilled to be continuing with the second edition of the Next Generation Art Prize following its successful premiere in 2021, and to extend the artist line-up beyond Southeast Asia to include all of Asia this year.”
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Artists are invited to address themes on sustainability or any of these next-generation investment themes below:
● Arising Asia – The growing economies and expanding middle classes of emerging Asia.
● Digital Disruption – The phenomenon of digitalisation, which is affecting every corner of our lives.
● Energy transition – The shift from fossil fuels to new sources of energy.
● Feeding the world – Sustainable food production for a 10-billion world population by 2050.
● Shifting lifestyles – Aging populations and extended longevity are altering global lifestyles.
● Future cities – The opportunities and challenges related to a more and more city-centric world.
● Inequality – The opportunities and challenges related to the vast topic of inequality.
● Sustainability – The strategy that enables a shift towards a more equitable future and healthier planet for the generations to come.
About 100 applicants to the Prize will be long-listed in January 2023 and invited to attend virtual sessions, talks and workshops conducted by luminaries in the digital art world. The sessions are free to attend for invited artists.
Entries are open until November 27.
From a prize pool of US$60,000 (about RM283,680), six winners will be selected. Each stands to win US$10,000 and a place on a virtual Art x Tech Accelerator Programme led by non-profit organisation The MeshMinds Foundation.
The six winners will be mentored by art industry stalwarts as they develop their winning art during the three-month programme.
The judging panel includes artists Refik Anadol and Shubigi Rao; curator Fu LiaoLiao; Shivajirao Gaekwar from Sotheby’s, India; Theresa McCullough, Asian Civilisations Museum; Simon Fisher from Ocula.
The winners will showcase their winning concepts in a virtual and interactive art exhibition in July 2023. – The Vibes, October 20, 2022
For more information, go to www.juliusbaer.com/NextGenArtPrize
