WITH more than 14 million sedan and station-wagon models delivered since 1946, the E-Class is the best-selling model series in the history of Mercedes-Benz. It is perceived by many as the “heart of the brand”.
The current generation E-Class facelift was launched in Malaysia in April 2017 and since then its sales have been more than impressive. Three local assembled variants were offered, E200 Avantgarde, E250 Avantgarde and the E250 Exclusive. Priced at RM348,888, RM378,888 and RM383,888 respectively, business owners and well-paid corporate staff were eager to own and drive one.
In March 2019, the AMG version of this E-Class arrived in Malaysia which comprised the range-topping E 350 AMG Line at RM399,888, as well as the E 300 Exclusive Line at RM379,888 and the E 200 SPORTSTYLE Avantgarde at RM329,888. This range excited drive enthusiasts and performance junkies needing family transportation.
This tenth generation E-Class with its clean yet emotionally appealing design and an exclusive, high-quality interior provided a wealth of innovations. Emotionally appealing to date, more than 1.2 million customers around the world have bought this current-generation E-Class Saloon.
Now comes an all new E-Class (W213) with features and dynamics to rewrite the book it wrote when the W123 Mercedes-Benz E-Class was launched in January 1976.
Dynamic design
The entry-level model already comes with the sporty Avantgarde Line exterior. As a result, the base model of the E‑Class features a central star at the front for the first time. The new front end with increased chrome content plays a role in the fresh appearance: the grille of the Avantgarde Line was redesigned with two chrome louvres and vertical high-gloss black struts.
Sporty nature
The design of the front seats accentuates the sporty aura of the interior. They offer strong lateral support without compromising on comfort. The seat contour follows the pronounced side bolsters and, depending on the specification, the centre section has sporty transverse or modern longitudinal seams. The colours of the centre sections of the seat backrest and cushion are matched to the overall sculpture of the seats. Numerous material combinations ranging from fabric to Artico man-made leather to embossed leather to nappa leather with diamond quilting are possible.
Driving assistance systems
The new E-Class has the latest generation of Mercedes-Benz driving assistance systems providing cooperative support to drivers. This results in an especially high level of active safety: Saloon and Estate are able to react if the driver doesn’t. The hands-off recognition now works on a capacitive basis. This enhances user-friendliness when driving in semi-automated mode. Because to inform the assistance systems that the driver still has control of the E-Class, it is sufficient for the driver to hold the steering wheel.
A steering moment, that is to say, a slight steering movement was previously required as feedback. The new steering wheel features a pad with the appropriate sensors in the rim. These register whether the driver is holding the wheel. If the system detects that the driver does not have their hands on the steering wheel for a certain time, a warning cascade is started, which finally activates Emergency Brake Assist if the driver continues to be inactive.
Its arrival in Malaysia should be soon as Singapore, South Korea and India have already launched this new E-Class business sedan. – The Vibes, December 17, 2020
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