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Goodday Milk gives 10,000 customised PPEs designed by Malaysian kids to frontliners

Goodday Milk brightens boring PPEs with winning designs and contest winners with RM10k in education funds

Updated 2 years ago · Published on 18 Dec 2021 11:00AM

Goodday Milk gives 10,000 customised PPEs designed by Malaysian kids to frontliners — These winning designs on customised PPEs showcased youth talents. – Goodday pic, December 18, 2021

BRINGING smiles to Malaysian children, many young artists came together for Goodday’s Happee PPEs campaign to spread joy and cheer to their hospitalised peers during this challenging time.

Goodday Milk launched the campaign in conjunction with World Children’s Day to allow children to give personal protective equipment (PPE) a joyful new look. The brand showcased the winning designs on customised PPEs, which were handed over to Ariesza Noor, chief corporate officer, KPJ Healthcare Berhad at KPJ Damansara Hospital on December 17.

Auni Maisarah Mustaffa, 11, Choong Xin Yu, six, and Chua Ee Xin, five, were selected as the top three Grand Prize winners and were given the opportunity to pursue their dreams in the future, through an education fund worth RM10,000 each.

Extending positivity and happiness to those their age, their designs are printed on 10,000 PPEs and used by healthcare professionals treating hospitalised Covid-19 patients in hospitals across the country.

These winning designs showcased youth talents as well as highlighted the desires these children have for those hospitalised – to remain strong during unpleasant times because better days are ahead.

Etika vice-president of marketing Yee Pek Kuan (third from left) handing over Goodday's Happee PPE to KPJ Healthcare CCO Ariesza Noor at KPJ Damansara Hospital during the launch recently. Looking on are Harian Metro executive editor Muhammad Safar Ahmad (second from left) and KPJ Damansara Specialist Hospital medical director Dr Rozman Md Idrus (second from right). – Goodday pic

The bright colours used also highlighted how children need not be afraid when being treated by healthcare professionals dressed from head to toe in PPEs. Instead, these hospitalised children will be empowered to face difficulties and challenges with resilience.

“There is no doubt that children tend to get scared and have increased levels of anxiety when seeing healthcare professionals dressed in their PPEs, bringing about negative connotations.

“We launched Goodday's Happee PPE contest to allow children to spread positivity to their hospitalised peers in children wards and remove the fears surrounding PPEs.

“We are so grateful for all the participants who showed their excitement through this meaningful campaign and on behalf of Goodday Milk, congratulations to the three Grand Prize winners as well as the additional 10 consolation winners.

“We hope Malaysians of all ages will continue to stand united as we go through this time together. We aim to bring goodness to Malaysians in the time to come through exciting campaigns and innovative products and we hope everyone will continue to support this too,” said Yee Pek Kuan, vice-president of marketing at Etika Sdn Bhd.

The Goodday Happee PPE contest which ran from October 25 until November 14, saw the enthusiasm of children aged five to 12 years come together towards this cause.

The contest received an overwhelming response from participants resulting in Goodday Milk further spreading glee by awarding an additional 10 young artists with RM500 each. This Goodday Happee PPE contest also went to show how unity lies deep within the core of Malaysians of all ages.

For more information on Goodday Milk’s initiatives and future activities, stay tuned to Goodday Milk Malaysia Facebook page www.facebook.com/gooddaymilkmalaysia. – The Vibes, December 18, 2021