Tech

Facebook Reels launches around the world

The social media giant’s video feature also comes with new ways for creators to make money

Updated 4 years ago · Published on 23 Feb 2022 4:00PM

Facebook Reels launches around the world
Facebook Reels was first launched in September of last year. – Pic courtesy of Meta, February 23, 2022

TODAY, Meta is expanding the availability of Facebook Reels for iOS and Android to more than 150 countries. They are also introducing better ways to help creators to earn money, new creation tools and more places to watch and create Facebook Reels. 

According to the social media giant, half of the time users are on Facebook and Instagram is spent watching videos, with Reels being their fastest growing content by far. Reels is their focus to help get creators discovered and connected to a potential audience. They also want to make it fun and easy for people to find and share relevant and entertaining content.

Local fitness celebrity Jordan Yeoh has taken to FB Reels to connect with his fans.

– Pic courtesy of Meta
– Pic courtesy of Meta

More editing features

In addition to the features announced by Meta last year, creators around the world will be able to access: 

  • Remix: Create a reel alongside an existing, publicly-shared reel on Facebook. When you create a Remix, you can create a reel that includes all or part of another creator’s reel. 
  • 60-second Reels
  • Drafts: Create a reel and choose to 'Save As Draft' below the Save button. 
  • Video Clipping: In the coming months, Facebook is planning to roll out video clipping tools that will make it easier for creators who publish live or long-form, recorded videos to test different formats.

Create and discover Reels in new places

Over the coming weeks, Meta will release new updates to make it easier to create and discover reels in new places:

  • Reels in Stories: Share public reels to Stories on Facebook, making it easy to share favorite reels with friends and giving creators more visibility and reach. 
  • Reels in Watch: Watch reels directly within the Watch tab.
  • Top of Feed: A new Reels label at the top of Feed so users will be able to easily create and watch reels in just a few clicks.  
  • Suggested Reels in Feed: In select countries, Facebook may suggest reels that you may like in your Feed from people you do not already follow.

Meta is also exploring ways to make it easier for creators to share Reels to both Facebook and Instagram, such as crossposting. – The Vibes, February 23, 2022

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