HUAWEI is having a tough time. Its latest models, released in spring 2019, are struggling to woo European consumers, mainly because they no longer feature Google services (and its app store). Huawei can only hope to capitalize on older devices, which are still effective but are now almost two years old.
All this is a boon for Xiaomi. The Chinese smartphone maker offers mid-range devices that perform well and usually cheaper than those of its competitors. Oppo also benefited from Huawei's demise to become better known. Both Chinese makers arrived on the European market rather late, however, they now have become mainstream.
Note that during this third quarter, 5G-compatible devices already represented 10% of all smartphone sales in Europe.
Top 5 biggest smartphones makers in Europe (3rd quarter 2020)
1. Samsung, 10.3 M (-6.9% in a year)
2. Apple, 8.2 M (+1.1%)
3. Xiaomi, 3.7 M (+151.6%)
4. Huawei, 2.5 M (-58.7%)
5. Oppo, 0.9 M (+566.2%) – ETX Studio, November 27, 2020
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