LinkedIn puts ChatGPT at the service of its users

CHATGPT is everywhere (or almost). Now, even social networks seem to be tempted by the lure of this artificial intelligence.

In particular, LinkedIn, which will allow its users to benefit from the advantages of AI to personalise their profile or write job descriptions.

With Microsoft as its parent company, LinkedIn would perhaps inevitably be quick off the mark to embrace the use of ChatGPT on its platform.

Users will be able to use this artificial intelligence to improve their profile.

Still in the testing stage for now, and reserved only for LinkedIn's Premium subscribers, the new tool will help these users to write personalised texts for the "About" and "Headline" sections of their profile, the platform said.

According to screenshots shared by Social Media Today, users will see a pop-up window offering them to use the new assistant.

By pressing "Start," the tool will draw on the user's data and that of millions of other profiles to create the texts. Note that users will still be able to edit the resulting text.

Although it certainly seems to be quick and easy to use, the tool has one major drawback: it may generate similar texts for certain positions, thus eliminating any originality.

As such, the tool might not be so beneficial to anyone hoping to stand out in their professional field.

"Of course, customisation is still important. That's why we encourage you to review and edit the suggested content before adding it to your profile to ensure it is accurate and aligns with your tone and experience," said Tomer Cohen, chief product officer at LinkedIn.

The tool is expected to be rolled out to all Premium users in the coming months, the professional social network said.

In addition to offering this tool to users to enhance their profiles, LinkedIn also aims to use it to simplify the creation of job descriptions in job postings on the platform. 

"Here's how it works: when you're ready to post a job, simply provide some basic information, including the job title and company name.

"Our tool will then generate a suggested job description for you to review and edit, saving you time and effort while still giving you the flexibility to customise it to your needs.

"By streamlining this part of the hiring process, you can focus your energy on more strategic aspects of your job." – ETX Daily Up, March 17, 2023