Beauty

Scent of luxury: India’s jasmine infuses global perfume

Flowers of the ancient city of Madurai count J'adore by Dior and Mon Guerlain by Guerlain among buyers

Updated 3 years ago · Published on 15 Aug 2023 7:00PM

Scent of luxury: India’s jasmine infuses global perfume
The women who pluck the jasmine – be it for their deity, weddings, funerals or expensive perfumes – have no time to romance its appeal. – AFP pic, August 15, 2023

HEADY scents fill the air as skilled pickers in India pluck white jasmine before the still-fresh buds are rushed for processing into a valuable ingredient for global perfumes.

Jasmine only issues its powerful scent when it blooms at night, and pickers must select only the ones yet to open.

"We know which one to pick," said Malarkodi, who gave only one name, as she snapped her fingers carefully to pluck the buds, tucking into her hair a few flowers that had already bloomed.

"There is no use of these... but I like the smell," she said.

Jasmine's fragrant flowers have been used for millennia in India to honour the gods, and the scent is a key part of world-famous perfumes.

In the ancient city of Madurai in southern India, jasmine is omnipresent – attracting buyers from some of the world's most recognisable perfumes, including J'adore by Dior and Mon Guerlain by Guerlain.

The jasmine of Madurai was given a ‘geographical indication’ tag from the World Intellectual Property Organisation in 2013, which noted its ‘deep fragrance’. – AFP pic
The jasmine of Madurai was given a ‘geographical indication’ tag from the World Intellectual Property Organisation in 2013, which noted its ‘deep fragrance’. – AFP pic

"It is one of the most expensive oils in the world," said Raja Palaniswamy, a director of Jasmine Concrete, which squeezes vast quantities of jasmine to create a few precious drops of delicious-smelling essence.

The women picking the buds earn around US$1.50 (RM6.95) a day per day for about four to five kilograms – with each kilogram made up of around 4,000 buds.

Once picked, the jasmine is rushed to market, selling for anything between 200 and 2,000 rupees ($2.40-$24) a kilogram on special days.

Expression of love’

The jasmine of Madurai, an Asian variety with the scientific name Jasminum sambac, was given a "geographical indication" tag from the World Intellectual Property Organisation in 2013, which noted its "deep fragrance".

"It is lush, it is rich, it is vibrant," said Thierry Wasser, perfumer and "nose" at French beauty house Guerlain, speaking to AFP while visiting the jasmine operators.

The jasmine in Madurai has a "smoothness... and something floral which is immutable," Wasser added. Wasser sources the jasmine oil he uses from Palaniswamy's company.

As well as Guerlain, Palaniswamy said his company sells jasmine oil to companies including Bulgari, Dior and Lush.

In Madurai, the bright, white flower can be found in the homes of the city's residents, as strings fastened by women to their hair – and in the sprawling 14th-century complex of the Hindu goddess Meenakshi, considered the guardian of the city.

Meenakshi is depicted holding a parrot, a bird associated with love.

Around 700 kilograms of fresh jasmine is reduced to just one kilogram of oil, selling for around US,200. – AFP pic
Around 700 kilograms of fresh jasmine is reduced to just one kilogram of oil, selling for around US,200. – AFP pic

Every night, people surround a shrine of the goddess with fragrant jasmine flowers as she retires with her husband Shiva in a grand, symbolic ceremony.

"When you understand that the purpose of this flower is the celebration of love and brotherhood and family and friendship; when you smell it, it takes another dimension," Wasser said.

"And to me this flower is the expression of love. Period."

‘Real fragrance’

The process to extract the oil requires long hours of labour.

The women who pluck the jasmine – be it for their deity, weddings, funerals or expensive perfumes – have no time to romance its appeal.

In a jasmine field on the outskirts of the ancient city, women tenderly move the branches of the bush, looking for the perfect bud.

The processing factory runs around the clock in harvest season, with workers raking out fresh-picked flowers and waiting for the oblong-shaped buds to bloom.

"The minute it starts blooming, it starts emitting its fragrance," Palaniswamy said.

Late in the night, as the jasmine's sweet scent fills the air, workers collect the blooms and load them into extractors.

The freshly picked jasmine is immersed in a solvent to absorb the fragrance molecules to give a waxy extract called concrete.

The concrete is further processed with alcohol to remove the waxes carefully, which then results in a potent absolute. This absolute becomes the ingredient in perfumes.

Around 700 kilograms of fresh jasmine is reduced to just one kilogram of oil, selling for around US$4,200, Palaniswamy said.

But Amsavalli Karuppuswamy, who runs a stall outside the flower market where she threads flowers into garlands, said the fresh jasmine will always outweigh any oil.

"I will continue to do this job till I die... women like jasmine, so that is why we are doing this," she said.

"The scents are not worth as much as the original jasmine flowers – nothing can match the real fragrance of the jasmine." – AFP, August 15, 2023

Related News

Malaysia / 1mth

Anwar receives warm welcome from India’s Grand Mufti at Jamia Markaz

Opinion / 1mth

Foreign influence, covert activities within Malaysian politics and society

Malaysia / 1mth

Jokowi calls on global institutions to meet  needs growing, interconnected world

Malaysia / 1mth

Religious Affairs Ministry condemns Malaysian’s participation in Bangkok pageant

Malaysia / 1mth

Billionaire numbers reach record high as wealth remains concentrated

Malaysia / 2mth

Kedah MB’s “Cina ada China, India ada India” remark draws criticism over citizenship narrative

Spotlight

Malaysia

Papagomo acquitted for second time in sedition case over government, Israel claims

Malaysia

ECRL fares start at RM60, with 50% discounts for children, seniors and OKU

Malaysia

DKU seeks court action against Ismail, 16 others over Negeri Sembilan royal dispute

By Alfian Z.M. Tahir

Malaysia

Kampung Manis: Dreams of 227 families to own replacement homes draw closer

Malaysia

Fadhlina takes legal action over video of 2023 Parliament speech

By Alfian Z.M. Tahir

Malaysia

Civil servants urged to turn Selangor Sultan’s anti-graft message into action

Malaysia

Animal welfare group urges probe into alleged sexual abuse of cat in viral video

Malaysia

Macron appeals for calm after France riots: 2,400 arrested, nearly 1,000 officers injured

Malaysia

Malaysia renews offer to help Indonesia fight fires

You may be interested

People

Prevention and early detection vital to reduce NCD rates, says Penang Exco

By Ian McIntyre

Our Planet

Countries off track on 22 of 23 global nature targets ahead of COP17

Health

Singapore makes three potentially deadly viruses notifiable from Oct 31

Events

Taobao revamps cross-border shopping as demand for Chinese brands grows

By Alfian Z.M. Tahir