Malaysia

Menu Rahmah does not disrupt existing business models: Salahuddin

Minister says programme adds value to premises with promotions

Updated 3 years ago · Published on 02 Mar 2023 4:04PM

Menu Rahmah does not disrupt existing business models: Salahuddin
Domestic Trade and Cost of Living Minister Datuk Seri Salahuddin Ayub has said that the Menu Rahmah programme is not only helping the food restaurants to survive but also added value to the premises involved in terms of promotion. – AZIM RAHMAN/The Vibes pic, March 2, 2023

KOTA BARU – The implementation of the Menu Rahmah programme introduced by the Domestic Trade and Cost of Living Ministry at the low price of RM5 remains relevant and does not interfere with food operators or restaurants’ business model.

Its minister, Datuk Seri Salahuddin Ayub said Menu Rahmah is not only helping the food restaurants to survive but also added value to the premises involved in terms of promotion and so on. 

“Menu Rahmah remains relevant and we will not disrupt the business model of the eatery or restaurant, in fact we will help promote them. 

“We hope that more traders are interested in participating in the Menu Rahmah programme because their participation in this programme is voluntary to help the community in need,” he said. 

He told reporters after the Kelantan Menu Rahmah Launching Ceremony at Pasir Tumboh, here today, which was also attended by Kelantan domestic trade director Azman Ismail.  

Commenting further, Salahuddin said a total of 1,142 food operators across the country are now registered to offer the Menu Rahmah at their premises, excluding fast food restaurants. 

“The ministry will continue to help promote the restaurants that made the Menu Rahmah a success. 

“In Kelantan, there are 90 food premises participating in this programme and I am happy with the initiative of these traders because they are not forced to participate in the programme for their welfare,” he said. 

On January 31, Salahuddin launched the Menu Rahmah initiative to help reduce the cost of living for people, especially the low-income group. – Bernama, March 2, 2023

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