Sports & Fitness

Emma Raducanu signs first sponsorship deal… with more in the pipeline

The US Open champion has spared little time in cashing in on her success

Updated 4 years ago · Published on 26 Sep 2021 2:30PM

Emma Raducanu signs first sponsorship deal… with more in the pipeline
Emma Raducanu is the first qualifier to win a Grand Slam title. - AFP pic, September 26, 2021

EMMA Raducanu who won the recent US Open title has spared little time in cashing in on her success.

The player who created history by becoming the first qualifier to win a Grand Slam title has signed her first endorsement with Tiffany and Co.

The 18-year-old is now the most sought after athlete and will soon sign enough deals that will surely dwarf the US2.5 million (RM10.5 million) she won as the winner of the US Open.

“Very excited to join the iconic Tiffany and Co family as a House Ambassador,” wrote Racucanu on Instagram. “Being able to wear these special jewellery pieces over the past few weeks has been an honour!”

Tim Lopez of CSM Sport & Entertainment says she is at the tip of the iceberg with regards to her earning potential and believes she is going to become extremely rich very soon.

Her success in New York has catapulted her to a global acceptance and has become the greatest British woman athlete since Virginia Wade.

The stage is set for Raducanu to become a success from a financial perspective but what remains to be seen is if she can build on a successful career in tennis rather than being a one tournament wonder.

All eyes will be on Raducanu when she competes for the first time since her US Open triumph at Indian Wells Masters next month. – Agencies, September 26, 2021

Spotlight

Malaysia

Desa ParkCity deaths: Netizens voice concern, call for increased enforcement, crackdowns on scammers

Malaysia

Seven Yemenis arrested over dangerous stunt on KL road

Malaysia

UMNO gives state leaders mandate to negotiate electoral pacts

Malaysia

Sultan Selangor warns against greed, abuse of trust

By Alfian Z.M. Tahir

Malaysia

Form Six students to get allowance from 2027

Malaysia

Desa ParkCity deaths: Wife believed to be victim of love scam, say cops

Malaysia

Saravanan's letter will be referred to MACC, relevant authorities - PM Anwar

Malaysia

Thirteen arrested after teen girl dies in suspected gang-related road attack in Kulai