NEW YORK – TikTok, the social network known for short entertainment videos popular with young people, has launched a recruiting platform that allows users to respond to job offers with a short clip rather than a traditional resume.
Dubbed TikTok Resumes, the pilot programme began on Wednesday and is limited to the United States job market. It is scheduled to last until July 31.
“TikTok Resumes is officially open and accepting TikTok video resumes,” said the network’s global head of marketing Nick Tran in a statement.
“We’re humbled to be able to partner with some of the world’s most admired and emerging brands as we pilot a new way for jobseekers to showcase their experiences and skill sets in creative and authentic ways.”
Recruiters can post their job offers on a dedicated site, and TikTokers can apply there by submitting a video and adding the hashtag #TikTokResumes.
Tran said: “#CareerTok is already a thriving subculture on the platform. And, we can’t wait to see how the community embraces TikTok Resumes and helps reimagine recruiting and job discovery.”
Companies like restaurant chain Chipotle, fashion brand Abercrombie & Fitch, Shopify, Target and World Wrestling Entertainment are using the feature to recruit from people under 25 known as “Generation Z”.
Chipotle said it hopes the new initiative will help it recruit another 15,000 employees to meet demand.
“Due to a tight job market, Chipotle continues to experiment with new methods to meet potential candidates wherever they are,” it said in a statement on Thursday.
After the Covid-19 pandemic caused a record downturn in 2020, the US economy has bounced back strongly this year, aided by vaccination campaigns. But, many sectors, particularly those in the services industry that offer low wages, are struggling to recruit. – AFP, July 9, 2021
