Business

DoJ readies fresh antitrust suit against Google over online ad dominance

Litigation against internet titan may be filed by year-end

Updated 5 years ago · Published on 02 Sep 2021 1:30PM

DoJ readies fresh antitrust suit against Google over online ad dominance
Google insists that it competes fairly in a very competitive market. – AFP pic, September 2, 2021

SAN FRANCISCO – United States officials are preparing a new antitrust suit against Google over its power in the online advertising market, said a Bloomberg report.

The news outlet cited an unnamed person familiar with the matter as saying the Justice Department (DoJ) could file the litigation by year-end.

Google did not immediately respond to an AFP request for comment, but has held firm that it competes fairly in a very competitive market.

DoJ officials last year sued the internet giant over its dominance in online search and ads, and similar cases have been filed by groups of US states.

US lawmakers advanced blockbuster legislation in June aimed at curbing the power of Big Tech firms with a sweeping reform of antitrust laws, setting the stage for a tough floor fight in Congress.

House Judiciary Committee members approved six bills that take aim at the business practices of Google, Apple, Amazon and Facebook.

One of the bills limits the ability of tech platforms to leverage their control across multiple business lines, potentially opening the door to breaking up some of the giant firms.

The bills are headed to the full House of Representatives, where a contentious debate is expected amid fierce opposition from the tech sector and allies. Any bills need passage through both the House and Senate, and the president’s signature.

The outcome of the package remains unclear, with lawmakers from both sides breaking from their parties. – AFP, September 2, 2021

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