LONDON – Cryptocurrency advertisements, particularly from social media influencers, should face regulation, said the head of Britain’s financial watchdog, who highlighted a recent ad posted by Kim Kardashian.
Virtual currencies and tokens have attracted interest from amateur investors lured by stellar gains, but who also risk big losses and being scammed.
“As we live more and more of our lives online, we can’t allow online business to operate in ways we wouldn’t tolerate with any other business,” said Charles Randell, head of the Financial Conduct Authority (FCA), yesterday.
“That includes rules that protect people from investment fraud and scams.”
Kardashian in June advertised the virtual token ethereum max in a story feed on her Instagram account, which has more than 200 million followers.
Randell said ethereum max is not connected to ethereum, which is the world’s second-most-popular cryptocurrency after bitcoin.
“When she was recently paid to ask her 250 million Instagram followers to speculate on crypto tokens by ‘joining the Ethereum Max Community’, it may have been the financial promotion with the single biggest audience reach in history.”
He noted that the post was flagged as an ad, in line with Instagram’s rules.
“But, she didn’t have to disclose that ethereum max – not to be confused with ethereum – was a speculative digital token created a month before by unknown developers.”
Randell stressed that he did not know whether ethereum max is a scam.
However, he said: “Social media influencers are routinely paid by scammers to help them pump and dump new tokens on the back of pure speculation.”
FCA has repeatedly warned against the risk of cryptocurrencies, arguing that investors can potentially lose all their money because the assets are not backed by the United Kingdom government’s financial services compensation scheme. – AFP, September 7, 2021
