Fama records RM122 mil sales in less than 2 months

JOHOR BAHRU – The Federal Agricultural Marketing Authority (Fama) recorded sales of RM122 million through outlets under its supervision from September 1 to October 18, 2021.

Fama director-general Datuk Zainal Abidin Yang Razali said the network of 368 outlets nationwide has provided benefits to more than 12,131 entrepreneurs and 2.26 million customers who buy their agrofood products at these outlets.

He said the opening of a chain of outlets adopting standard operating procedures set by the National Security Council was a positive indicator as the sales and profit achieved had surpassed the initial target set by Fama.

The reopening of all Fama outlets included 35 ‘pasar tani kekal’, 266 farmers markets, 19 fresh fruit stalls, five Agrobazaar outlets at R&R areas, as well as five weekly markets.

“Initially, we targeted to reopen 241 outlets. However, as of October 18, we have opened 368 outlets. In terms of the number of entrepreneurs, we are targeting 6,000 entrepreneurs... that’s the target until December. We have offered opportunities and as of last Monday, more than 12,000 entrepreneurs have carried out the business.

“As for sales value, we are aiming for RM200 million until December 31 via these outlets. We have achieved RM122 million as of last Monday, hence, we feel by year-end, we are able to achieve more than what we targeted,” he told a media conference here yesterday.

Earlier, a video conference between Agriculture and Food Industries (Mafi) Minister Datuk Seri Ronald Kiandee and the High Commissioner of Malaysia to Singapore was held at Johor Fama.

Ronald also presented a contribution of 2.5 tonnes of agrofood products via the Mafi Prihatin programme to six community welfare homes around Johor Baru which benefitted 350 recipients.

The contribution was also distributed to 200 Malaysian citizens stranded in Singapore.

Through the Mafi Prihatin programme via Fama for the June to October 18 period, a total of 90 tonnes of food worth RM330,000 had been distributed to 40,000 recipients at 209 locations nationwide.

In Johor, the implementation of Mafi Prihatin via Fama worth RM35,000 had provided benefits to 3,480 individuals at 14 locations in the state. – Bernama, October 24, 2021