QALBOX by Muslim Pro has joined forces with Astro to stream Muslim-focused entertainment experience in Malaysia.
The strategic alliance represents a pivotal moment, offering Astro's customers a selection of enriching Muslim-centric content.
Under this collaboration, Qalbox will be available on all Astro Ultra and Ulti Boxes as an add-on.
Astro customers who own an Ultra/Ulti Box will enjoy an exclusive two-month complimentary subscription to Qalbox, along with a Muslim Pro subscription until September 26.
The partnership was announced by the app’s co-CEOs from Bitsmedia, Nik Emir Din and Fara Abdullah, along with Astro's Group chief financial officer, Shafiq Abdul Jabbar, and director of content, Agnes Rozario last week.
Since the inception of Qalbox, which is readily accessible within the Muslim Pro app, on web and TV, Muslim Pro has consistently demonstrated a deep commitment to investing in the Malaysian market.
Acknowledging the nation’s young and tech-savvy Muslim population and the government’s vision of establishing Malaysia as a tech hub for Islamic content, Muslim Pro launched Qalbox in Kuala Lumpur in December last year.
The collaboration further strengthens Muslim Pro’s dedication to serving the Muslim community in Malaysia by enhancing accessibility for users. The partnership ensures that Muslim-focused content is readily available to a wider audience.
“We are thrilled to collaborate with Astro, Malaysia’s leading entertainment provider, to expand Qalbox's reach and impact within the Malaysian audience,” said Fara Abdullah, co-CEO of Muslim Pro.
“Through this partnership, our vision of establishing ourselves as a global Muslim content and entertainment hub and providing a platform for Muslim creatives and filmmakers becomes more concrete. We are confident that Qalbox will deeply resonate with the Malaysian audience.”
Qalbox continuously aims to showcase Muslim identities and how faith is integrated in everyday lifestyles of Muslims via a comprehensive scope of genres, including iconic feature films, binge-worthy series, enlightening Islamic-focused documentaries, children’s animations, reality TV and much more.
Viewers can delve into Qalbox originals, featuring thought-provoking series like ‘I Am Muslim’, heartwarming personal stories from ‘Food From the Heart’, and the emotionally uplifting recitation ‘Tadaruz Al-Quran’.
For young minds, ‘Islam for Kids’ and ‘Recite and Learn: The Word of Allah‘ offer engaging and educational content. Captivating series such as ‘Omar’, ‘The Sultan and Khan’, and ‘Little Mosque on the Prairie’, explore compelling narratives of Muslim culture.
Shafiq Abdul Jabbar, Astro's group chief financial officer said, “We are excited to announce Muslim Pro’s Qalbox on our platform, further enriching our suite of the best global streaming apps. Our Muslim viewers can enjoy... over 1,000 hours of Qalbox’s SVOD content available for streaming on our Ultra and Ulti Boxes. We now have compelling content from 12 streaming apps, including our own Astro GO app, which is complimentary to all customers. We are delighted to have this venture with Muslim Pro, the world’s most popular Muslim lifestyle app.”
After the two-month complimentary access, which ends on September 26, Astro customers can continue to access Qalbox and Muslim Pro by adding it to their subscription at an exclusive offer.
Visit www.astro.com.my/QalboxMuslimPro for updates. Non-Ultra/Ulti Box customers who would like to redeem this free trial can upgrade to the Ultra/Ulti Box by contacting Astro’s Customer Service Centre at 03-9543 3838. – The Vibes, August 7, 2023
