PENANG is open to constructive feedback and criticism over the future of the state's tourism, says Chief Minister Chow Kon Yeow.
Chow noted that the state always welcomes feedback, even if it is critical or uncomfortable, as it is necessary to listen and find solutions.
He cited the Malaysian Association of Hotels Penang chapter chairman Datuk Tony Goh as an individual who never hesitates to voice the challenges faced by the hospitality industry, namely in addressing illegal homestay and short - term stays.
Addressing hoteliers in conjunction with the 24th anniversary of the chapter at the St Giles Wembley Hotel last night, Chow said that the goal is not only to gauge the feedback, but to respond to it and drive the sector forward.
“Penang’s hotel and tourism industry has made a strong comeback since the pandemic. It has shifted from survival mode to full speed ahead. This is thanks to the dedication of industry players," said Chow.

While the industry continues to surge under state executive councillor Wong Hon Wai, who oversees tourism and the creative economy, there are a few issues raised by travel trade players here.
Among these are the traffic congestion, the mushrooming of illegal homestays and approval for more hotels, as well as the acute lack of new attractions to woo repeat visitors and entice them to spend more.
"We want to see even greater success for our hotels from heritage shophouses to beachfront resorts,” said Chow.
He stressed that improving the hospitality sector requires strong collaboration between the government, private sector, hoteliers, and local communities.
According to Chow, the Penang2030 development vision is not solely a government initiative but a total community engagement.
“We succeed only when we listen, adapt, and act on what the people, including our tourism stakeholders, are saying.
“So, if you think something is not working or could be improved, let us know. I promise we are listening. To every hotelier, manager, front desk officer, chef, cleaner, concierge, and everyone behind the scenes, thank you. You are the face of Penang to the world,” Chow stressed.

Tourism Malaysia board deputy chairman and Penang Port Commission chairman Datuk Yeoh Soon Hin said the industry must work together with a bold and unified vision as the country prepares for Visit Malaysia Year 2026.
The Ministry of Tourism, Arts and Culture (MOTAC) has set an ambitious yet achievable target for 2025, aiming for 43 million visitors, with a per capita spending of RM6,600, generating total tourism receipts of RM283.8 billion for next year. – August 9, 2025