TIGER Beer, introduces this year's Street Food Virtual Festival (last year was the first edition) as a collaboration between street food – that is often paired with Tiger – with streetwear, describing both as ways that people express themselves.
When signing up, participants will have to create a simple avatar that will represent them in the virtual festival. They are then plopped down into a virtual space where they can interact with other festivalgoers, play games and more importantly visit stalls where they can purchase food and drinks.
As part of Tiger's efforts to support the local street food scene, over 100 street food vendors that serve both classic and innovative dishes will be part of the festival. These street food dishes can be delivered to customer's doorsteps with Tiger Beer and Tiger Crystal.
While shoppers from all over Malaysia can attend the virtual festival, food deliveries are only available for those residing in Kuala Lumpur, Selangor, Penang, Ipoh, and Johor Baru. Festivalgoers from these regions will be able to enjoy delectable street food varieties, as long as they are within 10km radius from the vendors.
Launching this Friday, November 12, Tiger Street Food Virtual Festival will continue for six weeks until December 19 – every Thursday, Friday, Saturday and Sunday only, and from 11am until 9pm.
“The previous Tiger Street Food Virtual Festival garnered an over 101,000 total unique visitors and together, we helped 88 various local street food vendors gain the recognition they deserved.
"This year, we have made the festival bigger by expanding into more cities so fans can immerse themselves in the virtual world where street food and streetwear cultures collide. We hope the 6-week-long festivities will bring something fresh to the table for our fans so they can Xperience the Xtraordinary,” said Joyce Lim, narketing manager of Tiger Beer.
In terms of streetwear, Tiger has partnered with local brands to curate two limited-edition streetwear apparels each from EK Collective, TNT Co, The Swagger Salon, Eversince, Pestle & Mortar, and Dissyco.
One of the two streetwear merchandise will be included in the Hypefeast Drop, which comes with the street food dish that inspired the exclusive apparel, as well as a Tiger Beer and a Tiger Crystal. Limited quantity is available on a first come first served basis for fans residing in Kuala Lumpur, Selangor, Penang, Johor Bahru and Ipoh.
An unique highlight at the virtual festival are the Tiger coins – that participants earn when they take part in fun games and activities, and even from their food and beer purchases. The Tiger coins can then be used to redeem vouchers to purchase even more dishes, beers, and exclusive merchandises.
Festivalgoers can further express themselves through the exclusive streetwear apparels on their avatars from the Xclusive store and earn even more Tiger coins when they take a unique outfit within the virtual world and share it on social media. Other ways to earn them are by playing Street Food Dash and Streetwear Hunt games at the festival.
Those interested in participating can sign up at www.tigerstreetfood.my, and earn one free can of Tiger Crystal, while stocks last. – The Vibes, November 11, 2021
