AFTER looking to tomatoes for fashion and beauty inspiration, now it's the humble lemon that is giving us ideas for summer outfits. Called "Lemon Girl," this trending aesthetic may make yellow your new favourite colour, even sporting it head to toe. This aesthetic blends vintage style, simplicity and elegance, while embracing Mediterranean inspirations.
September may be just around the corner, but summer is far from over in our spirits and our wardrobes, and it continues to have a major impact on aesthetics and trends. Fashion and beauty alike continue to draw inspiration from food to create new looks. While the "Tomato Girl" of early summer focused on vintage Italian summer style, now the "Lemon Girl" is making her mark on our wardrobes.
More sparkling and fresh than tomatoes, lemons inspire a look characterised by sunny colours like yellow, red and orange, which is already attracting a host of followers on social networks. The hashtag #LemonGirl has already racked up over 10 million views on TikTok.
On the social network, hundreds of videos show how to reproduce the aesthetic. Features include yellow wicker baskets, flowing and frilly dresses in linen or with floral prints, floaty skirts accessorised with sandals, gold hoop earrings, lipstick, a lemon-yellow manicure and light makeup. To enhance the look, some women also adorn their hair with yellow flowers, or create a simple braid. Both elegant and discreet, this aesthetic is easy to reproduce as well as affordable.
The "Lemon Girl" also reflects the resurgence of yellow in fashion. Seen in Valentino and Dior's pre-Fall 2023 collections, key lime, a kind of greenish-yellow tint, is one of the most fashionable colours. It's also worth noting that this aesthetic, like the "Tomato Girl," echoes key elements of Mediterranean style.
Indeed, these looks reflect the recent American obsession with European style. If you search for Eurocore or "Italian summer core" on TikTok, you'll find influencers showing us how they would dress during their summer in Italy, or reproducing the vintage styles of Mediterranean regions. In a move away from the sophisticated looks of previous years, summer fashion in 2023 is clearly inspired by European-style vacations, with Kylie Jenner and Sofia Richie among the American celebrities known for these types of looks. – ETX Daily Up, August 23, 2023
