PUTRAJAYA – The Rural Development Ministry has set a sales target of RM5 million for the three-day online Rural Entrepreneur Carnival, which started yesterday.
Minister Datuk Dr Abdul Latiff Ahmad said the online sales carnival – which offers around 1,400 types of products by local entrepreneurs – is one of the government’s initiatives to help rural entrepreneurs market their products via digital platforms.
“This is the first time that such an event is held following the spread of Covid-19, because we need to think about creating a platform to market and expand the potential of rural products of international standards,” he said at a press conference here today.
He said the carnival features more than 300 virtual booths by various participants, including entrepreneurs’ eNiaga booths, as well as government agencies and corporates.
145 online business matching meetings have also been scheduled throughout the event.
“This programme enables rural entrepreneurs to engage with local and international traders via the carnival’s digital platform," Abdul Latiff said.
Participants include retail industry players such as Petronas Dagangan Bhd, Tesco, TF Value-Mart, and Lulu Hypermarket.
“The Malaysia External Trade Development Corporation has also invited Indonesia’s e-commerce platforms, Droppe, Blibli, and Bukalapak, as well as Figurative Japan for the Japanese market, to take part in the session through the Sellers Sourcing Programme,” he said. – Bernama, December 5, 2020
