Business

French energy giant Total to change its name

Rebranding exercise aims to signal ‘diversification’ towards greener energy

Updated 5 years ago · Published on 21 May 2021 9:45PM

French energy giant Total to change its name
Total has begun to invest more in solar and wind power, but it is under pressure to do more as climate issues rise closer to the top of investors’ agendas. – Total pic, May 21, 2021

PARIS – French group Total, one of the world’s biggest energy companies, is preparing to change its name to TotalEnergies to signal its ‘diversification’ towards cleaner energy sources.

The group, founded in 1924 as the Compagnie francaise des petroles, is set to propose the new name on May 28 during a shareholders’ general assembly.

Total has begun to invest more in solar and wind power, but it is under pressure to do more as climate issues rise closer to the top of investors’ agendas.

“The group is expressing its intention to transform itself into a multi-energy company to respond to the twin challenges faced by energy transitions; more energy and fewer emissions,” chief executive Patrick Pouyanne said in a French-language statement.

This year, Total plans to devote more than 20% of its investment budget to renewable energy sources as well as electricity.

But environmental activists say it must do more to fight climate change, and on Tuesday the International Energy Agency said all future fossil fuel projects must be scrapped if the world is to reach net-zero carbon emissions by 2050.

That is needed if the world is to limit global warming. 

Towards that end, the Total board is expected to present a climate resolution during the general assembly, a move it resisted last year.

Total would not be the first energy giant to change its name to reflect the changing times.

Denmark’s Dong – a name that originated from Danish Oil and Natural Gas – changed its name to Orsted as part of a green rebrand in 2017.

And Norway’s Statoil was renamed to Equinor in 2018, in a similar bid to reflect its diversification towards cleaner energy sources. – AFP, May 21, 2021

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