TEALIVE has pledged to provide one million free school meals in support of the Jom Kosong campaign, an initiative of the Ministry of Domestic Trade and Cost of Living to promote zero-sugar options.
Loob Holding Sdn Bhd founder and CEO Bryan Loo said for each cup sold under the campaign, 20 sen would be contributed to the Tealive School Meals Fund.
“We will contribute directly to Yayasan Didik Negara (YDN) which runs the school meals programme and we understand that RM3.5 million is required to fund a million meals,” he said.
Tealive will officially kick off its Jom Kosong campaign on Dec 1 and Loo is confident the targeted amount will be raised within a year, depending on the number of customers who support its Jom Kosong campaign.
Tealive’s Jom Kosong campaign was launched by Deputy Minister of Domestic Trade and Cost of Living, Dr Fuziah Salleh
Tealive customers who contributed to the school meals programme will also get an acknowledgement in their drink receipts stating the amount they have contributed.
Those ordering on the Tealive app will also get the option to support this programme and their contribution will also be visible to them during their purchase journey within the app. - November 20, 2024
.jpeg)
