THE trend started late December, and – as is often the case with TikTok – revolves around a recipe that isn't particularly complicated. This time, it's a tortilla-sandwich mashup that has sparked the internet's creativity.
The idea is simple. You take a Mexican flour tortilla – the flatbread used to make burritos – divide it into four sections making just one slice from the edge to the center, then place four different ingredients onto it – one in each section – before folding up the tortilla to make a sandwich. You can even place it under the grill to enjoy your culinary creation warm.
A golden recipe
The recipe has proved a hit, with the snack's associated hashtag totaling over three billion views on TikTok. And, the cherry on the tortilla is that one Mohamed Hadid – father of the very famous Gigi and Bella – even jumped on the trend with a Mediterranean-flavored creation using labneh, za'atar, olive oil and cucumber.
Now, the movement is starting to cross over from TikTok to Instagram. And, if you fancy having a go at this challenge yourself, remember that – sweet, savory, you name it – anything's possible when it comes to foodie social media trends. – ETX Studio, March 4, 2021