META Malaysia yesterday announced the launch of #JomCelikDigital Dengan Meta, its largest digital upskilling initiative. The event was attended by Mahadhir Aziz, CEO of Malaysia Digital Economy Corporation (MDEC) and hosted by Nicole Tan, Country Director, Malaysia at Meta.
Under the umbrella of the #JomCelikDigital Dengan Meta initiative, four digital upskilling programs will be introduced. Each one is designed to span across different audiences which include students, job seekers, Small-Medium Businesses (SMBs), and small or micro business owners.
“As more businesses embrace digital technologies as a way of working, it is more important than ever to provide Malaysians equal access to advantageous digital tools, a proposition that is closely aligned with Malaysia’s goal of becoming the e-commerce hub of the region and its overall digital economy blueprint agenda. At Meta Malaysia, we are committed to supporting the country’s digital economy agenda.
"Through #JomCelikDigital Dengan Meta, we are providing equitable access to our comprehensive digital resources for Malaysians to gain a competitive edge in the digital world, especially for the rural population and those from the B40 income group,” said Nicole.
“The #JomCelikDigital Dengan Meta initiative is in sync with MDEC’s #SayaDigital programme, which aims to not only provide individuals with the digital skills they need to thrive in our digital future but it will also be a driving force in leading Malaysia’s digital economy towards becoming a globally competitive digital nation.
"The initiative will help Malaysians build skills that are crucial at a time when digital knowledge is in demand across all sectors of the economy. MDEC lauds and supports Meta Malaysia in this initiative, which helps create growth and job opportunities,” said Mahadhir.
The four programs are in summary as below:
Meta Boost
The Meta Boost program aims to provide free educational workshops and is designed to empower more than 1000 B40 SMBs nationwide that are most impacted by the pandemic with digital skills that can help them engage successfully. It will include free educational workshops and training by program partners.
Pasar WhatsApp
This program aims to reach more than 1000 small and micro business owners, introducing them to the various features of the WhatsApp Business App to digitise their business through an easy to use and familiar platform. Participants will be introduced to features, like Catalog, automated replies and how to build a quick business profile with essential information for customers who reach out through WhatsApp.
Instagram Academy
This training program is designed to provide support to more than 1,000 local entrepreneurs and SMBs with Instagram tools and educational material to connect with their customers and communities in more engaging ways, for example through short form videos like Reels.
Facebook Blueprint Higher Education Program
The aim for this program is to empower students with real-life digital marketing skills and support educators in developing digital-savvy talents. It will target more than 1,000 students participation and 500 certifications in the Blueprint Digital Marketing Associate (Blueprint DMA) Certification. Workshops will be delivered by local Blueprint Certified Lead Trainers, complete the program, and be a Meta Certified Digital Marketing Associate. – The Vibes, April 8, 2022
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