Tech

Small and medium businesses embrace Instagram Reels to promote their brands

Instagram Reels and other short form video content are increasingly becoming ways for companies to promote themselves

Updated 4 years ago · Published on 28 Apr 2022 3:00PM

Small and medium businesses embrace Instagram Reels to promote their brands — The business training was organised in conjunction with #ReelsRiaRaya that is currently going on in Publika KL. – Pic courtesy of Meta, April 28, 2022

META Malaysia recently wrapped up a SMB (small and medium businesses) Creative Training where a group of SMBs joined a certified Instagram trainer to learn how to use Reels for business and engage with their customers.

The hour-long training was attended by SMB who are on the lookout to build their brand presence.

“Reels has provided us with the opportunity to express our creativity as well as engage with our audience in a fun and easy way. It has definitely been a journey but we are starting to get more attention both locally and internationally. The workshop was great as it has provided me with new ideas on how I could use Reels to further grow my business moving forward,” says Azam Othman, @Pndmx.my

“My first Reels was created back in August 2021 and I was quite surprised as I was getting attention from audiences around the world – not just Malaysia. Although our following has not grown since, Reels has been a good way to help me showcase the personality of my brand and the people behind the brand. It also allows me to show my products in action and it can all be done within a simple minute,” says Syana Hanapi, @Ole.Riuhmah

Here are some ways SMBs and entrepreneurs use Reels build a connection with their audience:

Make it unique: Using a creative signature on the reels can make authentic for the brand. Create a consistent format & theme that customers can recognise.
Make it Relatable: The audience needs to connect with the content. Humour is an important way to make the brand relatable.
Make it Easy to Recreate: Allow the community to interact with the Reels, to spin it their own way and make it easier to turn into viral trends.
Make it Simple: High production values are not allows necessary, keep it simple by recording with a phone and using the effects available in your Reels camera.

Reels was launched in Malaysia a year ago in March 2021, and Malaysia is one of the countries where Reels has taken off the most. Short form video content has taken off around the world when it comes to viral content. Businesses now see it as a powerful marketing tool. – The Vibes, April 28, 2022