KUALA LUMPUR – In conjunction with the National Day and Malaysia Day celebrations, McDonald’s Malaysia is rolling out the proverbial red carpet. Malaysians are welcome to selected restaurants to donate blood as part of its ‘Darah Menyatukan Kita’ campaign.
“This is a significant moment for McDonald’s Malaysia. We have decided to launch a campaign to rally all Malaysians to come together for a noble and important cause," said McDonald’s Malaysia managing director and local operating partner Datuk Azmir Jaafar.
"Our ‘Darah Menyatukan Kita’ campaign captures the essence of who we are as Malaysians. We all have one thing in common uniting us as one, which is the blood that flows through each of us,” he added.
Over the years, McDonald’s Malaysia has supported the government’s various initiatives for blood donation. McDonald’s annual blood donation drive is an initiative under the Program Komuniti @ McD & RMHC banner.
It is focused on creating a positive impact in society and giving back to the communities where it operates.
The quick service restaurant has organised many blood donation drives since 2017 at its headquarters and selected restaurants. To date, its effort has received support from more than 1,300 donors.
The most recent initiative held at the McDonald’s headquarters in June garnered a turnout of more than 200 blood donors.
“We have always encouraged the public, especially among our McFamily members, to donate blood. But this year, we have decided to dial this up a notch and widen the reach through our 29 selected restaurants across the country.
"By making it easy and accessible for Malaysians to donate blood at our restaurants, we hope that Malaysians will come out in full force,” said Azmir.
“Through donating blood, we can make a difference in the life of another Malaysian. Hence, I hope more Malaysians will be inspired to continue donating blood at either the National Blood Centre or the nearest hospital to them,” he added.
To find out more and join McDonald’s Malaysia’s blood donation drive, head on to www.mcdonalds.com.my/dermadarah. – The Vibes, August 24, 2022
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