Food

These are the food-related sounds that bring us the most delight

You might not think of sound when it comes to appetising food, but the sounds of certain foods are especially pleasurable

Updated 3 years ago · Published on 23 Jun 2023 1:00PM

These are the food-related sounds that bring us the most delight
The sound of bread being cut delights 26% of UK adults. – ETX pic, June 23, 2023

THE crunch that results from teeth biting into a potato chip or the more subtle crumbling noise made by a cookie breaking under a molar, the crust of a loaf of giving way under a serrated knife, the sizzle of vegetables sautéed in a wok or of butter melting in a frying pan... When it comes to food-related sensations, taste is the first thing that usually comes to mind, of course, closely followed by smell. However, auditory perceptions can also play a key role, given that cooking sounds can also whet an appetite.

The popularity of ASMR (autonomous sensory meridian response) videos, in which food is sometimes used to produce the specific sounds that some listeners use to help them relax (and which some other individuals find irritating), is a perfect example. Just as this approach to relaxation doesn't have the same effect on everyone, the sounds of food being cooked or removed from its packaging don't produce the same feeling of pleasure with everyone. A lot depends on the food involved.

A survey conducted in the UK set out to determine which food sounds make people happiest. Because it's a fact: food sounds boost our pleasure. For 63% of Britons questioned by One Poll for Cadbury, reported by The Independent newspaper, when food sizzles, crackles or crunches, the pleasure of eating it is enhanced. For 36%, it's even comforting.

In fact, the favorite food-related sound effect among UK adults is something that sizzles (50%). The top example is the sound that bacon slices make when they make contact with a hot pan. As the bacon twists and spits out drops of fat, the resulting crackling noise makes many of us impatient to get to the table. It was the top-ranked food-related noise of those surveyed (33%) for this unusual investigation. Many participants said they had a similar satisfaction from the sound of steak cooking in a frying pan (25%) or from French fries being plunged into an oil bath (16%).

Meanwhile, on the sweet side, the snap of a chocolate bar is also pretty satisfying. Crunching was ranked the second most popular food sound effect (30%), followed by the sound of bubbling (20%) and fizzing (16%). When it came to specific food sounds, that of popcorn popping appeals to 13% of palates while the sound of biting into a crisp apple was rated by 16%. – ETX Daily Up, June 23, 2023

Related News

Malaysia / 1h

Prepare a 72-hour food supply; avoid panic buying – FOMCA

Malaysia / 3d

Food supplies sufficient; no need for Malaysia to follow 33 other countries - DPM

Malaysia / 1w

Financial pressures force Malaysians to delay marriage, first child

Opinion / 1mth

Two major issues Malaysia must solve: Food import dependence and population decline

Business / 1mth

Malaysian businesses turn to domestic market as cost pressures persist

Malaysia / 1mth

Care burden remains major barrier to women entering politics, study finds

Spotlight

Business

Ringgit gains as oil prices plunge on hopes of Iran conflict de-escalation

Events

UKM to establish academic research platform named after Dr Wan Azizah

Malaysia

Deepavali preparations destroyed as flash floods inundate Sungai Buloh homes

Malaysia

Melaka polls: Calm campaign puts focus on what parties can offer voters

Malaysia

Anwar challenges Hadi over ‘Dajjal’ label

Malaysia

Shuhaily remains AKPS chief pending official transfer order, says lawyer

Malaysia

Najib's former wife Tengku Puteri Zainah passes away

Malaysia

Matrade exposes scam involving fake procurement orders, advance payment demands

By Alfian Z.M. Tahir

Malaysia

“Don’t panic,” Govt assures stable essential goods supply amid geopolitical tensions, monsoon threat

You may be interested

Community

Mother’s 30-minute wait for mall lift highlights plight of parents with strollers

By Alfian Z.M. Tahir

Events

Focus Point expands into premium eyewear market with new Johor Bahru outlet

By Alfian Z.M. Tahir

Events

UKM to establish academic research platform named after Dr Wan Azizah