Sports & Fitness

Gulf Marketing Group (GMG) Sports Enters Malaysia

GMG pursues aggressive global expansion in sports retail with RSH acquisition

Updated 5 years ago · Published on 16 Dec 2020 3:13PM

Gulf Marketing Group (GMG) Sports Enters Malaysia
Mohammad A. Baker, CEO of GMG, & Regis Schultz, Director of RSH. – Pic courtesy of Redhill, December 16, 2020

DUBAI – Gulf Marketing Group (GMG), one of the Middle East's leading family-owned holding companies, is significantly expanding its global presence in the sports retail market through the purchase of Royal Sporting House (RSH), one of the largest multi-brand sports retailers in Southeast Asia.

Over the last four decades, the GMG Sports division has expanded from a single retail store in Dubai, UAE, to over 300 stores in 18 cities across six countries, becoming the largest sports retailer in the MENA region.

Through the RSH acquisition, GMG Sports is increasing its presence in the Gulf and entering some of the largest markets in Southeast Asia—including Indonesia, Malaysia, and Singapore—as well as Hong Kong and Egypt. The UAE-based holding company will now operate over 550 sports retail stores in 57 cities across 12 countries.

Mohammad A. Baker, Deputy Chairman and CEO of GMG, said: “This acquisition is a significant milestone in the evolution of GMG’s diverse portfolio. As people around the world continue to embrace active and healthy lifestyles, the integration of RSH operations into the GMG network of stores further strengthens our leading position in sports retail across the MENA region and allows us to reach hundreds of millions of potential new consumers across Southeast Asia, Hong Kong, and Egypt. This expansion is a strategic step in taking our business and vision global.”

“Despite the significant disruptions to the global retail industry, the strength and resilience of GMG’s business strategy enabled us to overcome these challenges and double down on our expansion plans. At our core, we are a growth business with long-term global ambitions,” added Baker.

In addition to the sports division, GMG also has a growing presence in other business verticals, including healthcare, food, education, real estate, and logistics. 

“As an entrepreneurial business, we always look to where the market and consumers are moving to. We are extremely excited to take our GMG vision and our sports expertise to new geographies, creating economies of scale while delivering additional value to our customers,” concluded Baker. – REDHILL, December 16, 2020

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