PARIS – French cosmetics giant L’Oreal yesterday said the Covid-19 pandemic impacted sales last year, but that the company’s e-commerce efforts helped it limit the drop to the single digits.
With restrictions closing beauty salons and many people working from home, sales in both the professional and consumer segments took a hit, but overall, the drop was 6.3% to €28 billion (RM137.2 billion) for the whole of 2020.
Meanwhile, net profits at the firm, which includes brands such as Maybelline and Redken, slid 5% to €3.6 billion.
“In 2020, the Covid-19 pandemic, which spread across the world, triggered a crisis of supply due to the widespread closure of points of sale, which led to an unprecedented, if temporary, decline of the beauty market,” said chief executive Jean-Paul Agon in an earnings statement.
“Thanks to its strength in digital and e-commerce, which has again increased considerably during the crisis, L’Oreal has been able to... compensate to a large extent for the closure of points of sale.”
The company said its online sales shot up 62%, and accounted for a record 26.6% of total sales.
Asia Pacific is now L’Oreal’s biggest region, and was the only one to post growth for 2020 overall and in the fourth quarter.
If sales of professional products have largely recovered, dipping by 1.4% in the fourth quarter, consumer products were still down by 6.9%.
Luxury products, L’Oreal’s biggest segment, which includes brands such as Lancome and Kiehl’s, returned to growth in the final three months of 2020, climbing 3.3% to €3.2 billion.
Active cosmetics, a segment that includes La Roche-Posay and SkinCeuticals, saw the strongest growth in the fourth quarter, jumping by 20.4%.
Management has proposed a dividend of €4, an increase of 3.9%. – AFP, February 12, 2021
