Business

Naza ends partnership with Ferrari

Car company attributes break to non-alignment of luxury carmaker’s expectations with its strategy

Updated 3 years ago · Published on 08 Mar 2023 11:05PM

Naza ends partnership with Ferrari
Naza Automotive Group, which has been the official distributor of the Ferrari brand, has expressed its appreciation for the long-standing business relationship and wished the Ferrari brand continued success for the future. – AFP pic, March 8, 2023

KUALA LUMPUR – Naza Automotive Group (Naza) is ending its partnership with Ferrari SpA due to the non-alignment of the Italian luxury carmaker’s expectations with Naza’s strategy.

In a statement today, Naza said that the parting of ways with Ferrari is timely.

“It will enable us to focus on our other brands and serve them well as we will be able to reallocate resources to brands that fit our automotive business strategy.

“We will continue to provide Ferrari support for a smooth transition of business, towards April 2023,” said Naza, which has been the official distributor of the Ferrari brand.

Naza also expressed its appreciation to Ferrari for the long-standing business relationship and wished the brand continued success for the future. – Bernama, March 8, 2023

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