Proton unveils new S70 model, bookings accepted beginning today

TANJONG MALIM – National carmaker Proton today officially unveiled its upcoming model, the Proton S70.

Rolling off the company’s Tanjong Malim production line, the Proton S70 is the first all-new addition to its sedan line-up since the launch of the Proton Persona in August 2016.

Aside from the model’s official name, the tagline for the Proton S70 was announced as “Intelligence that Evolves” by Li Chunrong, chief executive officer of Proton, who also confirmed that all Proton outlets would begin accepting customer bookings beginning November 1, 2023, with a fee of RM500.

“The Proton S70 marks a new chapter for Proton as we return to the family sedan market with a model that is the next step in the evolution of our offerings.

“Endowed with intelligent safety technology, connectivity and a 1.5L turbocharged engine with dual clutch transmission, we have high hopes it will prove to be popular with current and new Proton fans,” he said in a statement.

Following in the footsteps of the Proton X70, Proton X50 and mild hybrid Proton X90, the Proton S70 will be the fourth all-new Proton model to be jointly developed together with Geely.

It is also the second all-new model to be offered in 2023 and prior to its official launch, customer previews will be held in several major Malaysian state capitals beginning from November 11, 2023 to allow the public an up close and personal viewing of the model. – The Vibes, November 1, 2023