WORKING together, Tourism Malaysia, SHARP, and Chilli Pepper Films have won The Special Award for Best Camerawork at the 21st WorldMediaFestivals, under the Tourism & Travel Media Awards category for the video titled ‘AMAZING’.
Based in Hamburg, Germany, the WorldMediaFestivals have been honouring creativity in media worldwide for the past 21 years, in the fields of audiovisual, print, and online production.
The 2021 Hall of Fame is divided into two categories: the Television & Corporate Media Awards and the Tourism & Travel Media Awards. Due to restrictions related to the Covid-19 pandemic, winners were announced online.
The two-and-a-half-minute video won the Special Award ‘MAGIC EYE’ for Best Camerawork, thanks to the direction of acclaimed commercial and film director Mark Toia, and the production of Chilli Pepper Films.
The initial production was a creative collaboration between Tourism Malaysia and Sharp called ‘Truly Aquos 8K, Truly Asia Malaysia’, where the production team was the first to shoot an 8K video in Malaysia.
The production also secured a place among four other winners under the Advertising category for the 2021 Tourism & Travel Media intermedia-globe Gold Award. ‘AMAZING’ shares the recognition with four other videos from Thailand, Japan, and Austria.
‘AMAZING’ captures the true essence of the multi-colour, multi-cultural, and multi-racial Malaysia, alongside the wondrous attractions across the country.
“This recognition would not be possible without the effort and assistance of everyone involved. To the production team, congratulations on this well-deserved achievement,” said Mr Zulkifly Md Said, Director General of Tourism Malaysia.
“We look forward to having further collaborations with Sharp, hopefully in the nearest future. There are still so many attractions in Malaysia to be highlighted through the lens of Sharp, especially our off-the-beaten-track destinations, our rich flora and fauna, and our blessed natural resources,” Mr Zulkifly added.
Mr Robert Wu, Sharp Deputy CEO of Asean and Chairman of Sharp Electronics Malaysia, noted that the production of this award-winning video is significant because it is the first ever Visit Malaysia campaign video shot in 8K resolution.
“Our 8K technology enables unprecedented ultra-realistic resolution which reproduces images to appear physically present before a viewer’s eyes. This immersive visual experience is second to none and we are honoured to be recognised in this award,” said Wu. – The Vibes, July 5, 2021
