Culture & Lifestyle

Tealive gets into the spirit of Merdeka with its durian limited range of drinks

Each cup blends a familiar flavour with the lifestyle tea culture that Tealive has popularised across Southeast Asia.

Updated 1 year ago · Published on 20 Aug 2025 3:22PM

Tealive gets into the spirit of Merdeka with its durian limited range of drinks
Bryan Loo, founder and CEO of Loob Holding, said the durian series was to honour an iconic Malaysian treasure - August 20, 2025

IN conjunction with National Day and Malaysia Day, Tealive has introduced a limited-time durian drink series inspired by Malaysians’ enduring love for the king of fruits.

Available now at Tealive outlets nationwide, the durian limited-time offer (LTO) range features three indulgent creations crafted from premium D24 durians: Snowy Bang Bang Durian Milk Tea (RM13.90), Bang Bang Durian Milk Kaw Kaw (RM13.90), and Jasmine Durian Light Milk Tea (RM11.90).

Each cup blends a familiar flavour with the lifestyle tea culture that Tealive has popularised across Southeast Asia.

This LTO series has been recognised as part of the Hari Kebangsaan Hari Malaysia (HKHM) 2025 celebrations, themed Malaysia MADANI: Rakyat Disantuni.

The LTO series will be officially launched at Tealive’s Durian Beats Festival on August 22 at Lanai@Matic, Jalan Ampang.

The festival will feature music, comedy, and cultural activities, with Khairy Jamaluddin, former Minister and now co-host of the Keluar Sekejap podcast, headlining with a special DJ set.

Bryan Loo, founder and CEO of Loob Holding, said the durian series was to honour an iconic Malaysian treasure while appealing to modern lifestyles.

“Durian is one of Malaysia’s unifying symbols, instantly recognisable and celebrated here and abroad. This Merdeka season, we’re capturing that pride in drinks that are bold, distinctive, and unmistakably Malaysian,” he said.

Tealive aims to sell more than 500,000 cups during the campaign, but the true measure of success will be the conversations the drinks inspire.

“Durian is a national treasure, timeless, yet open to reinvention for each generation. And for those who aren’t durian lovers, our seasonal corn drinks offer another way to join in the celebration. That is how culture stays alive,” Loo added.

For those who want to bring the iconic flavour home, Tealive is also launching its limited-edition 3-in-1 sachets, featuring Durian Milk Tea and Durian Coffee, available exclusively during the festival and via e-commerce platforms. - August 20, 2025

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