IT'S no secret that homewear will be one of the major inspirations for the year 2021 when it comes to fashion.
Having taken off last spring, during the lockdown period, the trend has seduced many men and women, and should continue to be popular throughout 2021, as the Covid-19 pandemic continues to define our lifestyles and, in particular, means that working from home remains common in many countries around the world.
In any case, homewear pieces are still unanimously popular at the beginning of the year, as shown in the latest report from the global fashion research platform Lyst.
Searches for couture-inspired pyjamas have increased by 56% since December, reflecting growing consumer interest in clothing that combines chic and comfort.
Silk and satin pyjamas are also gaining popularity (+45%), but women have also set their sights on pieces that can be used both at home and at work. This is particularly the case for knit and sweater dresses, whose searches increased by 30% since the beginning of January.
The powerful influence of TV series on fashion
The last few months have been marked by notable influence that television series are having on fashion trends.
After 'Emily in Paris' and 'The Queen's Gambit,' two series shown on Netflix, it is now the turn of 'Bridgerton,' which plunges us into 19th century London high society, to bring long-ignored pieces up to date.
This is demonstrated by a 123% increase in searches for corsets on Lyst since the release of the series at the end of December. And if the women seem to particularly appreciate the corsetry, albeit abandoned over time for its lack of... comfort, they also show a strong interest in empire-style dresses (+93%), pearl and feather headbands (+49%) and long gloves (+23%).
Just like in 2020, sportswear is very popular among internet users (+33% since the beginning of January), especially yoga leggings (+144%), while a new trend is emerging around diamond patterns. Searches for clothes adorned with this print have increased by 39% since the beginning of January.
In terms of colors, pink and yellow dominate, showing the desire of everyone to add a spark to the gloomy atmosphere that reigns around the world. Searches for "fuchsia pink" and "bright pink" have increased by 23% since December, while the search for yellow items, chosen by Pantone as the color of the year, has increased by 16%.
For this report, Lyst analyzed the online shopping behavior of the 27 million consumers who visited the platform in the last 3 months, searching among 12,000 brands and online stores. Lyst also took into account Google search data as well as social network mentions and engagement statistics. - ETX Studio, January 19, 2021
