IN the United States, the video game industry continues to do blockbuster business. Americans are avid fans of gaming, as this NPD study shows. The sector is showing an 18% increase in March 2021 compared to the same period last year. This increase is not unrelated to the release of the PlayStation 5.
Analyst Mat Piscatella, who specialises in the world of gaming at NPD Group, took to Twitter to reveal some impressive figures from the world of video games. According to NPD Group's report, the industry observed a significant jump in March 2021.
Americans spent a total of US$5.6 billion (RM23 billion) in that month alone. An astronomical figure that marks an increase over the same period last year of 18%. A record for this month.
Mar 2021 US NPD THREAD - March 2021 consumer spending across video game hardware, content, and accessories reached a March record $5.6 billion, 18% higher when compared to a year ago. First quarter consumer spending totaled $14.9 billion, 30% higher than 2020's first quarter. pic.twitter.com/DyTVVqq38O
— Mat Piscatella (@MatPiscatella) April 16, 2021
In fact, the gaming industry has never been in better shape. This is at least what this report tends to show by revealing the amount of spending in the first months of 2021 with US$14.9 billion, an increase of 30% compared to the same period in 2020, explained Mat Piscatella at NPD Group.
Another record concerns the sales of video game hardware with an amount that reaches US$680 million for March 2021, 47% more than in 2020. NPD Group states that in one year, the hardware sector has increased by 81%, or US$1.4 billion.
Accessories, meanwhile, generated US$300 million in March, with a 26% increase over March 2020. According to information revealed by Mat Piscatella, the Sony DualSense wireless controller for PS5 was the most purchased accessory during this period. Since its release five months ago, the PlayStation 5 has become the fastest-selling console in the United States.
US NPD ACCESSORIES - March 2021 spending on video game accessories reached a March record $300 million, 26% higher when compared to a year ago. First quarter accessory dollar sales totaled $717 million, 42% higher than a year ago.
— Mat Piscatella (@MatPiscatella) April 16, 2021
In terms of games, it is 'Call of Duty: Black Ops Cold War' that takes first place for most sold games in March 2021. Last February, Activision revealed that the FPS had accumulated more than 100 million active players during the last three months of 2020. – ETX Studio, April 20, 2021
