SHOPPING responsibly nowadays is a pressure faced by many, especially those who dwell in urban areas such as Klang Valley. Many brands are mirroring international conglomerates with their journey towards sustainability.
Versatility is sustainable because when a product can be worn in multiple styles for multiple occasions, there is less need for more products. This decrease in production will then decrease the carbon footprint of said industry.
To illustrate, one piece of jewellery can be worn across different outfits, for any occasions. This is important especially where the economy is so volatile and the people need to make informed decisions when it comes to shopping.
Other than decreasing the use of plastic in their packaging, small local brand Minimalist Lab strives to find other ways they can make an impact, especially during high seasons in the local shopping environment.
The brand believes in their products enough that they truly subscribe to the “less is more” mentality. Minimalist Lab is constantly finding ways to be environmentally conscious while staying afloat in the retail business scene.
It is that time of the year where Malaysians celebrate the beauty of diversity and amazing food again. With Raya just around the corner, everyone is excited to do some last-minute shopping and put together cute outfits for visiting and eating.
This occasion in general leads to mass purchase of “one and done” products. Minimalist Lab believes in repurposing all their products, which is why they have selected a classic curation of products within their collections that can be worn at all times.
Minimalist Lab has curated a wide selection of their Mnml Elements products into their Minimalist Raya 2021 Collection. The collection features classy and versatile minimal jewellery that is timeless and can be worn for all occasions and no occasions at all.
These jewellery are simple enough that they can be dressed up and down to complement any outfit. They’ve put together suggestions on how to pair them together and show you how these minimal pieces of jewellery can complement your festive style.
The brand has a special promotion online and in-store on all Mnml Elements products for the last week of Ramadan for a limited time only Buy 2 Free 1 purchase using the promo code MNMLRAYA.
The Minimalist Girl
This look is suitable for Raya outfits that are statement-making and attention-stealing. With minimalist and modern ring stacks, a plain chain bracelet, dainty earrings and a simple short necklace, you will be accessorised seamlessly to capture the attention of visiting guests.
A Classic Twist
This look has got to be the team's personal favourite. It embodies classic and timeless elegance and brings us back to the olden days of P. Ramlee and Saloma with a dainty bracelet and matching earrings, a long necklace with debossed floral details and a stacked simple wave ring and croissant ring! This look is timeless and the team loves bringing things back in style.
The Girl Next Door
This one’s for our simple girls who don’t need much to look like an absolute dream. Just a few dainty pieces paired with a simple yet statement hoop to capture the essence of the whole outfit.
The Matchy Matchy
What’s Raya without a few matchy-matchy family times. Instead of just matching your outfits this year, why not match your jewellery with your siblings, too? These dainty heart bracelets are sure to steal the hearts of your parents when you “salam” them and ask for their forgiveness. – The Vibes, May 11, 2021
